Steven Newman, Author at MarketSource

Winning the Sales Game with the Right Technology Stack

by Steven Newman | Jun 13, 2018 | B2B, Sales

It seems like every month we’re introduced to a new technology that promises to improve connect rates, increase email engagement, multiply the number of opportunities, and ultimately double sales overnight. Being inundated with the “latest and greatest” technology...

When Forecasting for 2017, Have You Thought of Everything?

by Steven Newman | Jan 11, 2017 | B2B, Commercial

If you rely on B2B sales as your primary source of revenue (regardless of your industry or area of expertise), the only constant in 2016 for you was change. We often glaze over the philosopher Heraclitus’ theory that we are in a constant state of change only to...

New Business Model Requires New Go-To Market Model

by Steven Newman | Jul 11, 2016 | B2B, Commercial, Sales

Down three games to one in this year’s NBA Finals, Lebron James and the Cleveland Cavaliers faced what some would call an insurmountable task at hand. The Cavaliers entered into Game 5 facing a record-setting opponent in what most thought was simply a...

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