B2B Sales Tech Stack
MarketSource’s B2B Sales Tech Stack
Not Just an Ordinary Tech Stack
There are high-performing sales teams and there are outperforming sales teams. The difference lies in the tech stack and how it’s used.
At MarketSource, our tech stack enables outperforming sales teams.
For us, sales technology is not merely an enabler, but a foundation—it’s an integral part of our effectiveness, efficiency, and optimization.
Our robust sales tech stack is the foundation from which we can select and align the very best technologies for each client’s particular needs. It places the right technologies in the right place in the sales process to make every sales rep as productive and efficient as possible.
Each year, we review hundreds of new sales tech offerings. Our Innovation Center takes a closer look at about 50, we evaluate about 20, and test 15 to 18. Those that make the cut are then integrated into our tech stack.
Not Every CRM is the Same
At MarketSource we build our CRM to match each client’s selling process. Our business process engineers evaluate each program and design workflows that are then built into the CRM. In this way, our CRM works for our sellers rather than sellers working for the CRM as they do in most companies.
Our sales teams live by the CRM. The CRM runs their days, reduces red time, and increases green time. It works for them because it is built for them.
We Call it Relentless Incrementalism™
Continuous improvement is built into our operations, enabling us to find incremental improvement in processes, skills and technology. Our goal is to make our salespeople better every single week by streamlining our processes, making sure they have the right information at the right time, and helping them master their craft.