MarketSource Blog

More Than Digital: How Consumer Lives Have Changed Post-COVID-19

The home has become the hub of work, school, and entertainment, and with it, Americans are becoming homebodies. Spending patterns are changing, new shopping habits are being adopted, and people are approaching their decisions and days differently.

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Hands-Free Shopping: Consumers Trade in Hands-On for Contact-Free

As businesses reopen across the country, consumers must navigate a new reality in light of COVID-19. Where does that leave brick-and-mortar stores, and how do they get shoppers back through their doors?

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B2B Customer Experience in 2020

Selling to business customers used to mean a lot of in-person handshaking, socializing, and relationship-building. But COVID-19 changed the way we do business—perhaps for the better.

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The Retail Training Imperative for the Next Normal

As brick-and-mortar stores begin to reopen after state stay-at-home orders lift, those overseeing sales teams have the task of creating a welcoming and safe experience for customers. 

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Retail Shopping Gets a New Look a 2020

In 2020, a natural threat—the coronavirus—is forcing change, and the retail sector cannot escape it. But even the challenge of navigating a pandemic could open doors for many businesses.

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Designing a Sales Organization for Success in Today’s Environment

With the COVID-19 pandemic leaving lasting effects, businesses, now more than ever, are relying on new and innovative ways to ensure business continuity.

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Emotional Contagion: Employee Experience Influences Customer Experience

It seems like everyone today is talking about customer experience—CX for short. What are the CX strategies that make a company stand out? What do customers want when they interact with companies?

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Curbing Customer Challenges With New Tech

While customers are motivated to invest in new tech, encountering issues is, unfortunately, part of the smart technology journey.

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How to Sell Disruptive Technology

The key to selling disruptive technology is having your sales team prepared to face consumers and get them to invest in something new.

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AI: The Next Phase in Retail Innovation

The next phase of retail is leveraging artificial intelligence (AI) to better understand, connect with, and create superior experiences for consumers. Find out how.

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Q4 Game Plan: A Guide for Retailers

There’s no time like the present to start securing budgets, laying out strategies and looking at a hiring partner for the holiday sales season to come.

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AI: The Next Phase in Retail Innovation

The next phase of retail is leveraging artificial intelligence (AI) to better understand, connect with, and create superior experiences for consumers. Find out how.

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At MarketSource, an Allegis Group company, we believe better sales begin with better relationships. Our proven alternative to traditional outsourced sales is led by a proprietary process that helps businesses thrive by fostering deeper connections between people and brands.