When planning strategic partnerships that truly work, bring added value to customers, and benefit both partners, several questions must be answered first.
Today, more companies are managing sales and marketing through the same operational business lens in the form of a jointly developed, go-to market playbook.
The balanced scorecard and strategy maps are a great way to communicate to employees how the organization creates value and what role they play.
Since 79% of consumer still prefer to shop in-store, learn why home improvement sales reps are in a perfect position to be trained and activated for empowering employee advocacy through social media marketing.
Does your channel partner business proposition drive bias for your products and services within your channel partner community?
It’s June, and you’re midway through the year. You’re missing your number, and the ramp is getting steeper. Your job now is to understand why.