MarketSource Blog
Strategic and successful partnerships require extensive pre-planning to build a strong foundation. Improve your chances of creating long-term, alliances by adopting standard initiation practices.
When it comes to your channel partners, there is no better time than now to take on a new perspective and improve your relationships by applying a practical and proven approach.
When planning strategic partnerships that truly work, bring added value to customers, and benefit both partners, several questions must be answered first.
By segmenting data and uncovering correlations of both strong and weak performances, you can uncover a gold mine of information on your channel partners.