MarketSource Blog

Optimizing Your Marketing Operations to Drive Efficiencies Toward Revenue

In today’s B2B world, CEOs are beginning to see marketing strategy as a key differentiator for their business and are looking to marketing for demonstrable revenue contribution.

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Sales and Marketing Misalignment Impacts the Bottom Line

It is estimated that poor alignment between sales and marketing can cost organizations 10 percent or more of annual revenue. Learn four important steps for aligning your teams to retain those dollars.

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