MarketSource Blog

B2B Customer Experience in 2020

Selling to business customers used to mean a lot of in-person handshaking, socializing, and relationship-building. But COVID-19 changed the way we do business—perhaps for the better.

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The Real Cost of a B2B Salesperson

As businesses settle in to the next normal, they must rebuild pipelines and prepare for a return to growth. But what is the best way to do that? A good place to start is by calculating the cost of a salesperson.

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Designing a Sales Organization for Success in Today’s Environment

With the COVID-19 pandemic leaving lasting effects, businesses, now more than ever, are relying on new and innovative ways to ensure business continuity.

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The Secret Weapon to Transforming Your Sales Function

Implementing a sales function redesign can be disruptive and very difficult—often failing. Find out how to make sure it doesn’t.

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How To Build Successful Partnerships by Proactively Addressing Unconsidered Needs

Strategic and successful partnerships require extensive pre-planning to build a strong foundation. Improve your chances of creating long-term, alliances by adopting standard initiation practices.

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Chin Up! Here’s How To Develop a Top-Notch Sales Playbook in 5 Easy Steps.

Since 79% of consumer still prefer to shop in-store, learn why home improvement sales reps are in a perfect position to be trained and activated for empowering employee advocacy through social media marketing.

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Sunsetting Products For New Ones

Sunsetting a product can cause many challenges, but if you can get ahead of the obstacles with a plan that includes detailed and ample communication, incentives, and the benefits of the changes, you’ll have an easier time getting your sales team and customers onboard.

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The Cost of a Customer and How it Affects Your Bottom Line

As CMOs and CSOs strive to accelerate growth and profitability for their firms, greater alignment on and continuous improvement of three basic metrics of business can go a long way to achieving revenue and profitability goals.

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Survey Says, Sales Leaders Face Their Biggest Challenges in this Area…

In a previous blog, we asked sales leaders to share their biggest challenges. Find out the results and why they are not surprising.

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Top Sales Talent Is in Demand. Get Your Hands on Them First.

When it comes to hiring and keeping exceptional sales talent in your sales positions, your methodologies might just be the root of your problems.

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Great Answers to Great Sales Leaders’ Greatest Challenges

The success of sales leadership depends greatly on those they are leading—and those sales leaders face some big hurdles when it comes to their teams.

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Congrats, You’re a New Sales Manager! Now What?

You’re a sales manager now, and whether you’re feeling nervous or believe you were made for this new role, get off on the right foot by taking these steps.

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At MarketSource, an Allegis Group company, we believe better sales begin with better relationships. Our proven alternative to traditional outsourced sales is led by a proprietary process that helps businesses thrive by fostering deeper connections between people and brands.