MarketSource Blog

More Than Digital: How Consumer Lives Have Changed Post-COVID-19

The home has become the hub of work, school, and entertainment, and with it, Americans are becoming homebodies. Spending patterns are changing, new shopping habits are being adopted, and people are approaching their decisions and days differently.

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Hands-Free Shopping: Consumers Trade in Hands-On for Contact-Free

As businesses reopen across the country, consumers must navigate a new reality in light of COVID-19. Where does that leave brick-and-mortar stores, and how do they get shoppers back through their doors?

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The Retail Training Imperative for the Next Normal

As brick-and-mortar stores begin to reopen after state stay-at-home orders lift, those overseeing sales teams have the task of creating a welcoming and safe experience for customers. 

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Six Keys to 2020 Retail Holiday Sales Success

Retailers and manufacturers who rely on retail distribution must prepare themselves now to benefit from end-of-year shopping to make the most of the holiday season and recapture at least some of the revenue they lost due to the pandemic.

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Retail Shopping Gets a New Look a 2020

In 2020, a natural threat—the coronavirus—is forcing change, and the retail sector cannot escape it. But even the challenge of navigating a pandemic could open doors for many businesses.

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Emotional Contagion: Employee Experience Influences Customer Experience

It seems like everyone today is talking about customer experience—CX for short. What are the CX strategies that make a company stand out? What do customers want when they interact with companies?

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Curbing Customer Challenges With New Tech

While customers are motivated to invest in new tech, encountering issues is, unfortunately, part of the smart technology journey.

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How to Sell Disruptive Technology

The key to selling disruptive technology is having your sales team prepared to face consumers and get them to invest in something new.

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Check Out These Insights from CE Week 2019, and Get Ready to Crush Your Holiday Selling.

As technology continually redefines retail, it’s important to be informed. Get a sneak peek from CE Week 2019 for industry insights and holiday gifting ideas.

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Keeping Up With Today’s Retail Trends

How is it possible to keep up with all of the retail trends in today’s market? It’s especially difficult when we look to those that failed to change who have gone the way of the dinosaur. We have seen many large retailers disappear or go bankrupt in the last year, like Sears, Toys-R-Us, Rockport, Brookstone, […]

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Social Media Marketing in the Home Improvement Market

Since 79% of consumer still prefer to shop in-store, learn why home improvement sales reps are in a perfect position to be trained and activated for empowering employee advocacy through social media marketing.

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Enhance Your Brick and Mobile Experience

There’s no denying that customers browse on their phones while shopping in store. So, we put together 3 tips to help strengthen your brick-and mobile presence.

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At MarketSource, an Allegis Group company, we believe better sales begin with better relationships. Our proven alternative to traditional outsourced sales is led by a proprietary process that helps businesses thrive by fostering deeper connections between people and brands.