MarketSource Blog

Five Ways to Align with What Retail Customers Really Want

Supporting your retail partner with these five points will help you optimize your coverage and increase your speed to market and sell more, faster.

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Success Measurement in the Omnichannel Era

A recent Frost & Sullivan study showed that by 2020, omnichannel customer experience is projected to overtake price and product as a key brand differentiator.

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What Is Location Intelligence Doing for Your Field Sales Strategy?

Location intelligence will impact retail field sales strategies both pre-launch and post-launch. Should you invest?

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Strategic Sales Management—Need 100 Days of Help?

This time of the year is lovingly called the 100 days of hell, because it’s a huge volume condensed into a tight time frame. So who needs 100 days of help?

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Customer Satisfaction Definition: Still Using Net Promoter® Score?

Despite rampant demand, there are serious problems with hanging your customer loyalty hat on the NPS® alone.

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Hiring the Right Sales Team: Luck or Skill?

Even companies with innovative products and services can fail without a solid sales team to sell, support them, and help the organization achieve their financial goals.

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At MarketSource, we believe better sales begin with better relationships. Our proven alternative to traditional outsourced sales is led by a proprietary process that helps businesses thrive by fostering deeper connections between people and brands.