MarketSource Blog

Brand Marketing Evolution: Understanding Generation Z

Born after 1996, Generation Z already represents $44 billion in discretionary spending and are an interesting blend of the traditional and the nonconformist. Steve Wilson explains the key characteristics that make up Gen Z and how brand marketing and retail will need to shift to appeal to them.

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Eliminate Employee Turnover by Investing in Training

Employee retention is a critical affair, particularly in sales and marketing.

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