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In his latest blog post, MarketSource Retail Practice Lead, Mike Gergye shares five tips every brick-and-mortar retailer needs to know about driving in-store sales for Black Friday 2017. The time to start planning is now.
Whether you’re launching a start-up or running an established organization, maintaining a healthy bottom line is essential to the longevity and success of your business.
The next phase of retail is leveraging artificial intelligence (AI) to better understand, connect with, and create superior experiences for consumers. Find out how.
In a market where your competitors are just using technology and digital channels to recruit new prospects or clients, personal touch can be an extremely important differentiator.
Believe it or not, it’s already time to start looking at a strategy that will help your brand cut through the noise and boost profits this Black Friday and holiday season. If brand advocacy through assisted sales isn’t part of your holiday sales strategy, it should be.
By segmenting data and uncovering correlations of both strong and weak performances, you can uncover a gold mine of information on your channel partners.
Knowing what Prime Day is capable of, retailers need to jump on planning for 2017’s back-to-school season now. Here are six ways to compete with Prime Day 2017.
Sales leaders of this generation are shifting away from independent reps or agent models to a dedicated team who prioritizes the interests of the business first.
Supporting your retail partner with these five points will help you optimize your coverage and increase your speed to market and sell more, faster.
Entering new markets with a new sales team is a daunting task. When do you reach out for help? What's the best sales approach?
Born after 1996, Generation Z already represents $44 billion in discretionary spending and are an interesting blend of the traditional and the nonconformist. Steve Wilson explains the key characteristics that make up Gen Z and how brand marketing and retail will need to shift to appeal to them.
Cold calling might have a bad reputation, but there are ways to be successful during this early stage of the sales process.