During the pandemic, acquiring net new logos was challenging, if not impossible, for many companies. Losing existing clients meant losing a significant revenue stream, which they couldn’t afford. Nimble, forward-thinking companies quickly shifted their focus—to their...
Why Renewals Matter Retention matters. It’s at the heart of your revenue engine and a major opportunity to stem losses. Even if you’ve addressed all your other sales problems, like staffing, processes, and tech, it will slow your growth because just to maintain an...
You’ve decided to engage a managed sales partner to expand your sales channels, but how do you know which one is the best fit for you? Is it possible for one revenue generation partner to meet all your needs? What can you realistically expect the ideal partner to help...
The pandemic upended the way B2B organizations sell and the way that B2B buyers purchase and accelerated the transformation that was already underway. Channel sales have become widely adopted as a critical component of the revenue generation strategy. Meanwhile, buyer...
Today, ethics matters. Consumers are interested in knowing how you are right with the world and what you are doing on behalf of the public good. And they are willing to spend more for brands and products that align with their values. Whether your brand is sold across...
