Best of 2020 B2B Articles and White Papers

Best of 2020 B2B Articles and White Papers

There is no denying that 2020 accelerated change in most every way imaginable, and B2B sales is one of them. Buyers and sellers alike adopted digital selling, companies restructured sales organizations, and built strategies for pipeline recovery. We thought a lot...
B2B Customer Experience in 2020

B2B Customer Experience in 2020

  Selling to business customers used to mean a lot of in-person handshaking, socializing, and relationship-building. But COVID-19 changed the way we do business—perhaps for the better. Even before COVID-19 fundamentally altered domestic and international...
The Real Cost of a B2B Salesperson

The Real Cost of a B2B Salesperson

In the Spring of 2020, many organizations furloughed or dismissed all or some of their sellers. In the short-term this allowed them to quickly stabilize costs while protecting revenue. Months later, we have reconciled to the idea that the COVID-19 pandemic will be...
At MarketSource, an Allegis Group company, we believe better sales begin with better relationships. Our proven alternative to traditional outsourced sales is led by a proprietary process that helps businesses thrive by fostering deeper connections between people and brands.