Best of 2020 B2B Articles and White Papers
There is no denying that 2020 accelerated change in most every way imaginable, and B2B sales is one of them. Buyers and sellers alike adopted digital selling, companies restructured sales organizations, and built strategies for pipeline recovery. We thought a lot...
It’s no Longer Outside vs Inside Sales. It’s Just Sales.
Even before COVID-19, the growth of inside sales was already underway—at a pace of 300% in the previous 10 years. But with the pandemic, traditional outside salespeople are now working from home and conducting business with customers and prospects virtually. Now,...
B2B Customer Experience in 2020
Selling to business customers used to mean a lot of in-person handshaking, socializing, and relationship-building. But COVID-19 changed the way we do business—perhaps for the better. Even before COVID-19 fundamentally altered domestic and international...