Enhance Your Brick and Mobile Experience
We’ve said it before and we’ll say it again, you must be able to find and connect with your shoppers across all channels, to drive foot traffic to your stores. The reason? Fifty percent of all Americans still prefer to shop in-store and 83% who buy online...
How to Get Ahead of the Disruption Caused by Sunsetting a Product
You’ve done the research, studied the data, and looked at the numbers to determine that a product needs to go through sunsetting. You know that sunsetting this product will save your company money and positively impact the bottom line, but it’s not always an easy...
The Cost of a Customer and How it Affects Your Bottom Line
As CMOs and CSOs strive to accelerate growth and profitability for their firms, greater alignment on and continuous improvement of three basic metrics of business can go a long way to achieving revenue and profitability goals. Customer Acquisition Cost (CAC) – How...
3 Areas Where Big Changes Mean Bigger Bottom Line
It’s a new year, and you’re determined to take on some of your toughest challenges early in the year. Mistakes and misses may have cost you last year, but this year is going to bring big changes to your sales strategies and customer alignment. You can start by looking...
