Don’t Succumb to Retail Data Addiction
Don’t Succumb to Retail Data Addiction “Success is about competing in the relationship dimension. Not as an alternative to having a competitive product or reasonable price— but as a differentiator.” – Bob Thompson, CEO, CustomerThink Corp. To understand your...
How to Improve Performance with Better Retail Sales Forecasting
How to Improve Performance with Better Retail Sales Forecasting “Good forecasting requires an understanding of your customer’s behavior.” – Scott Edinger, Speaker and Executive Coach Sales forecasting is a problem for many companies. SO Insights has been...
Three Secrets to a Better Retail Sales Team: Train. Reinforce. Repeat.
Three Secrets to a Better Retail Sales Team: Train. Reinforce. Repeat. “The meeting of preparation with opportunity generates the offspring we call luck.” – Tony Robbins A distinguishing aspect of performing retail organizations is the ability to keep and...
Are Your Retail Operations and Marketing Teams in Synch?
Are Your Retail Operations and Marketing Teams in Synch? “The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” – Peter Drucker The scenario in most retail organizations goes like this: Marketing...