Uncategorized Archives | MarketSource

Keeping Up With Today’s Retail is a Lot Like Herding Cats. Here’s What You Can Do About It Now.

by Steve Wilson | Jun 17, 2019 | Retail, Uncategorized

How is it possible to keep up with all the changes in retail? It’s especially difficult when we look to those that failed to change who have gone the way of the dinosaur. We have seen many large retailers disappear or go bankrupt in the last year, like Sear’s,...

Brand Marketing Evolution: Understanding Generation Z

by Steve Wilson | Apr 24, 2017 | Marketing, Retail, Uncategorized

Like many of you in retail and brand marketing, I have spent the last few decades researching innovative ways to target everyone from baby boomers, to Gen X, and then millennials. In retail, it is far more than just the marketing that has had to change. We’ve...

Eliminate Employee Turnover by Investing in Training

by Chris Walter | Oct 1, 2013 | Marketing, Recruiting, Sales, Training & Advocacy, Uncategorized

Employee retention is a critical component for any organization. For most firms, eliminating turnover should be a top priority, especially considering the cost of a highly trained employee. According to the Center for American Progress, (citing 11 research papers...

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