Keeping Up With Today’s Retail Trends
How is it possible to keep up with all of the retail trends in today’s market? It’s especially difficult when we look to those that failed to change who have gone the way of the dinosaur. We have seen many large retailers disappear or go bankrupt in the last...
Brand Marketing Evolution: Understanding Generation Z
Like many of you in retail and brand marketing, I have spent the last few decades researching innovative ways to target everyone from baby boomers, to Gen X, and then millennials. In retail, it is far more than just the marketing that has had to change. We’ve...
