The Retail Training Imperative for the Next Normal
As brick-and-mortar stores begin to reopen after state stay-at-home orders lift, those overseeing sales teams have the task of creating a welcoming and safe experience for customers. Experts in the retail industry agree it will be a challenge—and one in which...
Curbing Customer Challenges With New Tech
Bringing new tech to your customers is an exciting and important part of innovative selling. Sales of smart devices have been climbing since 2013. Customers are curious, interested, and often motivated to buy smart tech. But, as with most things that are new, smart...
Keeping Up With Today’s Retail Trends
How is it possible to keep up with all of the retail trends in today’s market? It’s especially difficult when we look to those that failed to change who have gone the way of the dinosaur. We have seen many large retailers disappear or go bankrupt in the last...
Brand Marketing Evolution: Understanding Generation Z
Like many of you in retail and brand marketing, I have spent the last few decades researching innovative ways to target everyone from baby boomers, to Gen X, and then millennials. In retail, it is far more than just the marketing that has had to change. We’ve...