While lead generation has been around for a long time, it has never been in more demand than today. The drastic changes in the buyers’ journey over the years has created a demand for lead generation, demand generation, and prospect influence to put you in front of prospects in more places than ever. MarketSource takes a multi (Omni?)or (Social prospecting?)channel approach, including email, social and phone based outreach, to ensure you show up when and where you need to be to influence prospects and focuses on the key success drivers to make your lead generation investment pay off:
An important part of understanding where and when to show up for prospects is understanding the unique journey that would ultimately lead them to your product or service.
Lead generators are not closers, their role is to guide prospects through their purchase journey.
MarketSource has experience applying these success factors to IT, software, telco, finance, traditional manufacturing, healthcare and insurance, automotive dealer channel development, service and parts. Let us do a free assessment today and get started on making your number.
Buyers’ Journey Mapping
An important part of understanding where and when to show up for prospects is understanding the unique journey that would ultimately lead them to your product or service. With this journey mapped, MarketSource leverages our multi (Omni?)-channel approach to drive preference for your brand and ultimately the sale.
Hiring Profile and Training
Lead generators are not closers, their role is to guide prospects through their purchase journey. They amplify the prospect’s opportunity to improve their current state with your product or service increasing the win rate for your sellers. We work with you to develop the right hire to and train to skills and profiles for candidates. These profiles drive our recruiters and instructional designers to ensure you have the right team to drive your productivity goals. Then our Instructional Designers and Engineers work with you to develop world-class training and sales Playbooks used by the Lead gen team.
MarketSource has deep experience in developing compensation plans that drive the right behaviors and ultimately attainment. Our model is a fixed and variable model just like your sales teams. We leverage leading and lagging indicators to ensure sellers put the right effort in the right places so you can attain your goals.
MarketSource is constantly assessing new productivity software so you don’t have to. With a robust Salesforce competency, we are regularly testing predictive technologies that ensure we are showing up where buyers need you and you ultimately hitting your number.
Performance is key to our culture. Performance management is productive and not destructive. Our transparent approach to performance management is about supporting our Lead Generation Reps to be the best they can be. Leveraging reporting, analytics, and coaching technologies, we ensure the MarketSource team is running on all cylinders and attaining your sales goals.