Women’s Employee Resource Group Deepens MarketSource’s Diversity and Inclusion

Women’s ERG aims to attract, retain, and promote the women at MarketSource to better reflect the needs of the clients, communities, and employees it serves. ERGs provide people with similar characteristics with an opportunity and framework to contribute to and further the organization’s mission.

Co-led by Jessica Sears, director, financial operations, and Lisa Walsh, executive director of automotive, the Women’s ERG provides programming, resources, and information women at MarketSource can use in their daily lives that empowers them to grow, both personally and professionally. The group also advocates with leadership to ensure women’s voices are invited consistently into business decisions, to consider the impact those decisions may have on the women at MarketSource, to assess and expand efforts to retain women, and to seize the opportunity to drive innovation through the inclusion of diverse perspectives.

“I’ve been fortunate to have worked with influential mentors who changed the trajectory of my career,” said Sears. “I expect the Women’s ERG to surface important ideas and perspectives that help MarketSource continue and expand its leadership in supporting women and fostering the next generation of female leaders.”

There is a direct connection between inclusion and innovation. According to Great Place to Work, innovation can only flourish when employees feel safe bringing their whole selves to work and requires a high-trust culture of inclusion.

Walsh commented, “There are many women working at all levels of MarketSource. It has been so exciting to see them grow their careers and use their voices over the past fifteen years. Many of them have mentored others, whether through an ERG or other company initiatives or taken the initiative themselves. It is so wonderful to see them deepening their leadership skills! Their contributions are essential to our organization’s health and ensuring we remain open and innovative in our approaches to helping our clients achieve their goals. We want to give them every opportunity to grow and contribute. The Women’s ERG is an important tool to help them do that.”

About MarketSource

MarketSource, an Allegis Group company, is a sales acceleration company focused on delivering better outcomes for many of the world’s most iconic brands. We design and operationalize managed sales and customer experience solutions in B2B and retail environments. Our solutions are purpose-built and tech-enabled to deliver measurable improvements in business outcomes.