Many companies look to outsource agencies or partners for guidance and the capability to operationalize the right go-to-market strategies and tactics versus doing it themselves.
Ben Simms is Vice President of Ominchannel Sales at MarketSource. In this podcast, he speaks with Mario Martinez, CEO of Vengroso and Host of the Modern Selling Podcast.
While much still remains unknown and the health and economic future of the United States may be unclear, businesses are now considering how they can emerge from the crisis.
Only time will tell the true impact of COVID-19 on B2B buyer behaviors, business models, and economic forecasts. Yet amidst the uncertainty, businesses are looking beyond the current environment to position themselves for successful re-entry in a post-coronavirus world.
Agility and speed are critical to success in today’s hyper-competitive business landscape, and COVID-19 has pushed these needs into overdrive.
Senior Vice President of Commercial Business at MarketSource, Damon Joshua, joins Vice President, Research Director at Forrester/SiriusDecisions, Steve Silver, to discuss the changes the COVID-19 pandemic has placed on the business world and how to adapt for now and the future.
Solution allowed both the home appliance client and a major retailer the ability to rapidly adjust to business challenges and meet their customers’ needs.