In the past, a jack-of-all-trades sales team that could speak to any buyer and not risk losing potential business was considered sound logic. Today, that type of thinking is laden with issues that can cripple a sales pipeline.
Entering new markets with a new sales team is a daunting task. When do you reach out for help? What’s the best sales approach?
As CMOs and CSOs strive to accelerate growth and profitability for their firms, greater alignment on and continuous improvement of three basic metrics of business can go a long way to achieving revenue and profitability goals.
Does your channel partner business proposition drive bias for your products and services within your channel partner community?