B2B Revenue Growth Assessment

A MarketSource B2B Revenue Growth Assessment provides a critical review of your sales organization and processes to identify improvements to increase sales revenue. Conducted by a team of sales professionals, sales engineers, and sales technologists, the Revenue Growth Assessment is designed to eliminate inefficiencies, maximize resources, and reduce time-to-revenue.

The assessment helps organizations determine:

• Optimum sales process
Go-to-market strategy and tactics
• Coverage model
• Areas of growth
• Realistic growth goals
• Market, program, product, and/or sales coverage constraints
• Total Addressable Market (TAM)
• Ideal Customer Profile (ICP)
• Buyer/decision-maker personas

Topics covered include:

• Target market dynamics—Ideal Customer Profile (ICP) and buyer persona
• Demand and lead generation
• Value proposition for the end user
• Ideal partner profile
• Sales channel business proposition
• Sales channel onboarding and enablement
• Success measures
• Current sales operations and enablement environment
• Current and future revenue states
• Sales velocity elements (time-to-close, close percentage, average deal size, number of opportunities worked each month)

Detailed recommendations include:

Go-to-market strategy and tactics

Path to desired future state


Prescribed sales process

Leveraged practices and methodologies to meet goals

Technology, systems, tools, reporting


Accountability metrics

Investment required


At MarketSource, an Allegis Group company, we believe better sales begin with better relationships. Our proven alternative to traditional outsourced sales is led by a proprietary process that helps businesses thrive by fostering deeper connections between people and brands.