Digital: The Deciding Factor in the New Age of B2B Sales
Digital: The Deciding Factor in the New Age of B2B Sales As we (hopefully) pull away from COVID-19’s dominance over the way we live and work, a new day is dawning in B2B sales. The pendulum that swung hard and fast toward 100% remote selling, prompted mostly by...
Digital Customer Engagement Comes of Age
Digital Customer Engagement Comes of Age The dramatic changes in consumer habits and shopping behaviors wrought by the pandemic are still evolving. But one thing is certain, and that is the reality that many of these changes are permanent. Enlightened retailers and...
The Art of Pre-Suasion: Putting Auto Customers in the Driver’s Seat
The Art of Pre-Suasion: Putting Auto Customers in the Driver’s Seat Well before they even set foot in the showroom, customers are interacting with your brand and inventory, and many are likely even to have made the bulk of their buying decision. Dealers are starting...