Getting Phygital Right

Getting Phygital Right

Getting Phygital Right Most retailers are fiddling around with phygital but few are getting it done the right way.  But let’s start with defining the term. When you start with the physical, in-store shopping experience and then add the digital, online consumer...
The Post-Pandemic Retail Consumer

The Post-Pandemic Retail Consumer

The Post-Pandemic Retail Consumer In the wake of the pandemic, new habits, new routines, new work styles and new approaches to solving everyday problems and dilemmas have emerged. The retail industry has responded to changing consumer demands and is enjoying...
How Video Chat Elevates the Customer Experience

How Video Chat Elevates the Customer Experience

How Video Chat Elevates the Customer Experience As brick and mortar and e-commerce retailing blend into a unified experience for shoppers, video chat has become more popular as a means to enhance sales—whether the final purchase is made online or in store. A report...
The Post-Pandemic Retail Sales Associate

The Post-Pandemic Retail Sales Associate

The Post-Pandemic Retail Sales Associate “May I help you?”  It’s a phrase uttered by thousands of retail store associates every day. But as post-pandemic in-store shopping picks up, the greeting has become an anachronism. Customers expect personalized interactions and...
Holiday Sales 2021: A Retail Recordbreaker?

Holiday Sales 2021: A Retail Recordbreaker?

Holiday Sales 2021: A Retail Recordbreaker? Over the last several months, holiday retail sales forecasts have hovered at record breaking levels. While the final tabulation remains to be seen, a few perspectives on 2021 holiday shopping trends are already ringing true....
At MarketSource, an Allegis Group company, we believe better sales begin with better relationships. Our proven alternative to traditional outsourced sales is led by a proprietary process that helps businesses thrive by fostering deeper connections between people and brands.