5 Things Brands Can Do to Remain Relevant to Gen Z

5 Things Brands Can Do to Remain Relevant to Gen Z

5 Things Brands Can Do to Remain Relevant to Gen Z The prospect of appealing to today’s demanding young customers can feel daunting. In reality, however, Gen Z’s retail demands are simple: they want transparency and convenience above all else. While these qualities...
Gen Z’s Approach to Shopping and Retail

Gen Z’s Approach to Shopping and Retail

Gen Z’s Approach to Shopping and Retail At one time, retailers could build a dedicated following simply by offering lower prices than the competition. All that has changed with the rise of Gen Z—they prioritize convenience, social proof, and authenticity. That’s...
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