Location Intelligence

The Power of Location for Intelligent Decisions and Sustainable Growth

Mapping and location analysis is critical for location-based businesses to make informed decisions to understand customer behavior, where to grow their business, and visualize and manage operations.
Using the world’s most powerful mapping and spatial analytics software, our team of data scientists, geospatial experts, and GIS analysts give meaning to data that is often hidden and underleveraged.

See What Others Can’t

Leverage data that was once buried in databases and spreadsheets for precise insights and strategic decision-making.

MARKET INTELLIGENCE + PLANNING

Precise insights to inform strategies in merchandising, marketing, pricing, and customer engagement.

LOCATION PLANNING + OPTIMIZATION

Model and evaluate site strategies through visualization of demographics, competition, traffic and migration patterns, and more.

TRADE AREA OPTIMIZATION

Ensure equitable opportunity for virtual and in-person sales teams by defining, analyzing, and optimizing trade areas and sales territories.

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ROUTE PLANNING

Decision support for calculated arrival times and route efficiencies.

CUSTOMER INSIGHTS

Understand customer behavior by connecting people, locations and data to create authentic engagement strategies and personalized experiences.

PERFORMANCE OPTIMIZATION

Forecast and improve performance by understanding retail store potential based on customer profiles, competitive presence and more.

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RISK REDUCTION

Understand sources of risk and predict scenario-based outcomes from supply chain disruptions to natural disasters.

MITIGATE CANIBALIZATION

Understand the relationship between in-store and ecommerce sales to strengthen omnichannel sales and maximize the halo effect of brick-and-mortar.

MERCHANDISING PLANNING

Map in-store movement patterns and point of sale data to optimize merchandise placement and assortment.

The World’s Most Powerful Mapping and Spatial Analytics Software

Leverage data that was once buried in databases and spreadsheets for precise insights and strategic decision-making.
Esri™ is the most comprehensive set of analytical methods and spatial algorithms available. Our Esri-certified professionals use these capabilities to uncover hidden patterns, improve predictive modeling and give our clients a competitive edge.
We also deploy a wide range of data to complement our clients’ proprietary data, including Esri Location Data, Kalibrate, SafeGraph, data axle, AGS, and more.

Location Intelligence Unlocks the Potential of Data

Understand Your Customers

Examine and Optimize Trade Areas

Use trade areas to analyze market areas and conduct analyses, including customer and competitor locations, administrative boundaries, street networks and distance, and demographic factors

Trade areas can be designed from customer locations, drive times, statistical areas, and more

GIS technology aids in the creation of evenly balanced territories

Analyze Market Share

Measure the likely demand or market share at various geography levels to make decisions about where to offer products and services

Estimate total available market from our database containing more than 13 million businesses

Determine market penetration and presence of competitors

Investigate Consumer Behavior

Utilize ESRI business analyst to construct an ideal customer profile and identify where those customers are located

Identify spending behaviors in 20+ categories

Find consumer travel patterns

Determine ideal tapestry segmentation and market potential

Understand Your Competition

Visualize Competitors' Coverages

Mapping competitor locations and trade areas can aid in identifying market opportunities minimizing sales cannibalization between your own retail doors

Compare competitors’ locations to your retail areas

Identify coverage gaps to spot opportunities for geographical advantage

Measure cannibalization between own retail stores trade areas

Evaluate Strengths and Weaknesses

Analyze competitors’ dominant demographics or tapestries to gain a better understanding of their customers and identify areas to create a performance/potential matrix

Use market data to determine or compare ideal customer profiles

Recognize areas of weakness where extra resources may have the most substantial impact

Grow Your Business

Expansion and Market Planning

The highest performing companies understand that data-driven decision making is critical to location expansion and market planning strategies

Demographic, consumer behavior and geographic variables combine to aid in data-driven decision making

Geospatial tools can be leveraged to plan market coverage and asset distribution

Forecast Performance

Space-time data such as retail sales can be used to predict future store performance

Forecasting methods include curve fit, exponential smoothing, and forecasts by location

Improve Merchandising and Targeted Marketing

Identify targeted marketing key areas with census, demographic and tapestry segmentations, and in-store foot traffic data if available

Better align with ideal customer profile

Identify areas primed for marketing campaigns

Analyze in store foot traffic

Location Intelligence Unlocks the Potential of Data

Understand Your Customers

Examine and Optimize Trade Areas

Use trade areas to analyze market areas and conduct analyses, including customer and competitor locations, administrative boundaries, street networks and distance, and demographic factors

Trade areas can be designed from customer locations, drive times, statistical areas, and more

GIS technology aids in the creation of evenly balanced territories

Analyze Market Share

Measure the likely demand or market share at various geography levels to make decisions about where to offer products and services

Estimate total available market from our database containing more than 13 million businesses

Determine market penetration and presence of competitors

Investigate Consumer Behavior

Utilize ESRI business analyst to construct an ideal customer profile and identify where those customers are located

Identify spending behaviors in 20+ categories

Find consumer travel patterns

Determine ideal tapestry segmentation and market potential

Understand Your COMPETITION

Visualize Competitors’ Coverage

Mapping competitor locations and trade areas can aid in identifying market opportunities minimizing sales cannibalization between your own retail doors

Compare competitors’ locations to your retail areas

Identify coverage gaps to spot opportunities for geographical advantage

Measure cannibalization between own retail stores trade areas

Evaluate Strengths and Weaknesses

Analyze competitors’ dominant demographics or tapestries to gain a better understanding of their customers and identify areas to create a performance/potential matrix

Use market data to determine or compare ideal customer profiles

Recognize areas of weakness where extra resources may have the most substantial impact

Grow Your Business

Expansion and Market Planning

The highest performing companies understand that data-driven decision making is critical to location expansion and market planning strategies

Demographic, consumer behavior and geographic variables combine to aid in data-driven decision making

Geospatial tools can be leveraged to plan market coverage and asset distribution

Forecast Performance

Space-time data such as retail sales can be used to predict future store performance

Forecasting methods include curve fit, exponential smoothing, and forecasts by location

Improve Merchandising and Targeted Marketing

Identify targeted marketing key areas with census, demographic and tapestry segmentations, and in-store foot traffic data if available

Better align with ideal customer profile

Identify areas primed for marketing campaigns

Analyze in store foot traffic

At MarketSource, an Allegis Group company, we believe better sales begin with better relationships. Our proven alternative to traditional outsourced sales is led by a proprietary process that helps businesses thrive by fostering deeper connections between people and brands.