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The pandemic upended the way B2B organizations sell and the way that B2B buyers purchase and accelerated the ...
Brands can reach in-store and online shoppers with brand experts who create personalized experiences leading to higher sales, greater customer loyalty, and more.
Ethics matter to today’s socially conscious consumers, and research shows ethical branding builds loyalty and customer retention and makes economic sense. Here’s how to make ethical branding a reality.
The wild and wooly world of Customer Success (CS) has the power to deliver commercial returns and revenue to any B2B organization. Learn how to properly implement CS in this fascinating blog series.
Carole Liu is constantly upgrading her skills so she can expand her responsibilities as a Business Analyst She’s now studying for her 4th Salesforce certification. Read her story.
As auto sales climb, inventory shortages mean repairs have sagged. Auto dealerships can recapture lost profit and revenue with mobile fleet and commercial repair programs. Here’s how to do it right.
What's in store for retailers in 2022? MarketSource industry experts forecast the top trends in the year ahead to guide retailers toward better decision making and a winning competitive strategy.
Leading a team of 100 people in 134 locations is a big responsibility. Read the blog to find out why Regional Manager Josh Stallard considers it a privilege and a joy.
B2B sales organization leaders often fail to create a collaborative sales culture. Follow these proven tips to foster collaboration and see your sales reps respond with greater productivity.
Phygital retailing done right creates additional value for the customer as well as the brand or retail store. Our expert insights will give you a strong start in creating an optimal phygital experience.
Client Services Director Neil Vinson reflects on his 20-year MarketSource career with an appreciation for what makes people unique. Here’s what he has to say.
As consumers return to retail stores, many shifts in shopping behavior are settling in as permanent changes. Understanding consumers’ new expectations is key for retailers to stay competitive.