MarketSource Blog

5 Things Brands Can Do to Remain Relevant to Gen Z

5 Things Brands Can Do to Remain Relevant to Gen Z The prospect of appealing to today’s demanding young customers can feel daunting. In reality, however, Gen Z’s retail demands are simple: they want transparency and convenience above all else. While these qualities are often best delivered through tech solutions such as mobile apps and influencer campaigns, a […]

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Gen Z’s Attitudes Toward Technology and Retail

No generation has been defined by technology quite like Gen Z. As digital natives in the truest sense, they hold high expectations regarding the role modern technology can play in work, school, relationships, and of course, consumer behavior.

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Gen Z’s Approach to Shopping and Retail

At one time, retailers could build a dedicated following simply by offering lower prices than the competition. All that has changed with the rise of Gen Z.

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MarketSource Employee Spotlight: Gillian Foley

Gillian Foley, Program Manager, recognizes that her leadership style must adjust based on her team members’ unique needs, but there is one thing that is important to everyone—trust.

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MarketSource Employee Spotlight: Lisa Walsh

Executive Director of Automotive Sales Solutions, Lisa Walsh—known for her tireless work ethic—has worked in the automotive business since high school.

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MarketSource Employee Spotlight: Jennifer Cheek

Program Manager Jennifer Cheek’s impressive work ethic quite literally started from the beginning. “My parents didn’t accept anything being done halfway,” she says.

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Best of 2020 Retail Blogs and White Papers

We’ve closed the books on 2020, but many of the changes and trends that were born out of the pandemic year remain in clear view.

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Best of 2020 B2B Articles and White Papers

There is no denying that 2020 accelerated change in most every way imaginable, and B2B sales is one of them. We thought a lot about those things last year, and our perspectives remain solid as we move into 2021.

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More Than Digital: How Consumer Lives Have Changed Post-COVID-19

The home has become the hub of work, school, and entertainment, and with it, Americans are becoming homebodies. Spending patterns are changing, new shopping habits are being adopted, and people are approaching their decisions and days differently.

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It’s no Longer Outside vs Inside Sales. It’s Just Sales.

Even before COVID-19, the growth of inside sales was already underway—at a pace of 300% in the previous 10 years. It’s no longer a dichotomy of outside sales vs inside sales. It’s just sales.

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Hands-Free Shopping: Consumers Trade in Hands-On for Contact-Free

As businesses reopen across the country, consumers must navigate a new reality in light of COVID-19. Where does that leave brick-and-mortar stores, and how do they get shoppers back through their doors?

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B2B Customer Experience in 2020

Selling to business customers used to mean a lot of in-person handshaking, socializing, and relationship-building. But COVID-19 changed the way we do business—perhaps for the better.

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At MarketSource, an Allegis Group company, we believe better sales begin with better relationships. Our proven alternative to traditional outsourced sales is led by a proprietary process that helps businesses thrive by fostering deeper connections between people and brands.