MarketSource Blog
While customers are motivated to invest in new tech, encountering issues is, unfortunately, part of the smart technology journey.
The key to selling disruptive technology is having your sales team prepared to face consumers and get them to invest in something new.
Implementing a sales function redesign can be disruptive and very difficult—often failing. Find out how to make sure it doesn’t.
Strategic and successful partnerships require extensive pre-planning to build a strong foundation. Improve your chances of creating long-term, alliances by adopting standard initiation practices.
As technology continually redefines retail, it’s important to be informed. Get a sneak peek from CE Week 2019 for industry insights and holiday gifting ideas.
Since 79% of consumer still prefer to shop in-store, learn why home improvement sales reps are in a perfect position to be trained and activated for empowering employee advocacy through social media marketing.
How is it possible to keep up with all the changes in retail? It’s especially difficult when we look to those that failed to change who have gone the way of the dinosaur. We have seen many large retailers disappear or go bankrupt in the last year, like Sear’s, Toys-R-Us, Rockport, Brookstone, Claire’s, Nine West, […]
Since 79% of consumer still prefer to shop in-store, learn why home improvement sales reps are in a perfect position to be trained and activated for empowering employee advocacy through social media marketing.
There’s no denying that customers browse on their phones while shopping in store. So, we put together 3 tips to help strengthen your brick-and mobile presence.
Sunsetting a product can cause many challenges, but if you can get ahead of the obstacles with a plan that includes detailed and ample communication, incentives, and the benefits of the changes, you’ll have an easier time getting your sales team and customers onboard.
The Kitchen & Bath Industry Show (KBIS) is the largest tradeshow event in the U.S., dedicated to anything and everything in kitchen and bath design. This year, exhibitors from the International Builders Show (IBS) joined ranks with KBIS exhibitors in Las Vegas to create the ultimate destination to network, grow business, and exchange new ideas. Let’s […]
As CMOs and CSOs strive to accelerate growth and profitability for their firms, greater alignment on and continuous improvement of three basic metrics of business can go a long way to achieving revenue and profitability goals.
