MarketSource Blog

Keeping Up With Today’s Retail is a Lot Like Herding Cats. Here’s What You Can Do About It Now.

Today’s ever-changing retail environment presents countless challenges for business and retailers alike. So, we’ve highlighted a few ways businesses can combat these changes and be prepared to deliver better results, more frequently.

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A Guide to Social Media Marketing through Experience in the Home Improvement Market

Since 79% of consumer still prefer to shop in-store, learn why home improvement sales reps are in a perfect position to be trained and activated for empowering employee advocacy through social media marketing.

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Stop Struggling to Enhance Your Brick-and-Mobile Experience. Use These 3 Quick Tips to Succeed!

There’s no denying that customers browse on their phones while shopping in store. So, we put together 3 tips to help strengthen your brick-and mobile presence.

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How to Get Ahead of the Disruption Caused by Sunsetting a Product

Sunsetting a product can cause many challenges, but if you can get ahead of the obstacles with a plan that includes detailed and ample communication, incentives, and the benefits of the changes, you’ll have an easier time getting your sales team and customers onboard.

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KBIS Takeaways: ‘Consumers and builders truly have more choices than ever!’

This year, exhibitors from IBS joined ranks with KBIS exhibitors in Las Vegas to create the ultimate destination to network, grow business, and exchange new ideas. Learn more from our own Scott Arneson as he shares insights from his trip.

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The Cost of a Customer and How it Affects Your Bottom Line

As CMOs and CSOs strive to accelerate growth and profitability for their firms, greater alignment on and continuous improvement of three basic metrics of business can go a long way to achieving revenue and profitability goals.

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It’s a New Year with the Promise of Better Tech. Let’s See What’s Trending.

Each year, CES showcases the latest and greatest in technology. Learn more about which topics may define the year and which products to get your hands on.

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3 Areas Where Big Changes Mean Bigger Bottom Line

You’re amping up for big changes this year, so looking at modifications made in these three areas will trickle down and create a more robust bottom line—and a happier sales team.

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Avoid the Sales Strategy Headache. Get Your Hands on the Hearts of Your Customers.

Learn how to keep customers happy! Evaluate your sales strategy to ensure you’re fully prepared to meet customers’ needs throughout the year.

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Survey Says, Sales Leaders Face Their Biggest Challenges in this Area…

In a previous blog, we asked sales leaders to share their biggest challenges. Find out the results and why they are not surprising.

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Play and Win the Retail Sales Game: CX Tips to Make You Smile

53% of shoppers feel that retail sales reps don’t have the tools they need to deliver great CX. Still think you’re allocating time and resources appropriately? Discover more CX trends your business should continually prepare for.

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Top Sales Talent Is in Demand. Get Your Hands on Them First.

When it comes to hiring and keeping exceptional sales talent in your sales positions, your methodologies might just be the root of your problems.

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At MarketSource, we believe better sales begin with better relationships. Our proven alternative to traditional outsourced sales is led by a proprietary process that helps businesses thrive by fostering deeper connections between people and brands.