5 Things Brands Can Do to Remain Relevant to Gen Z The prospect of appealing to today’s demanding young customers can feel daunting. In reality, however, Gen Z’s retail demands are simple: they want transparency and convenience above all else. While these qualities are often best delivered through tech solutions such as mobile apps and influencer campaigns, a […]
No generation has been defined by technology quite like Gen Z. As digital natives in the truest sense, they hold high expectations regarding the role modern technology can play in work, school, relationships, and of course, consumer behavior.
The home has become the hub of work, school, and entertainment, and with it, Americans are becoming homebodies. Spending patterns are changing, new shopping habits are being adopted, and people are approaching their decisions and days differently.
Even before COVID-19, the growth of inside sales was already underway—at a pace of 300% in the previous 10 years. It’s no longer a dichotomy of outside sales vs inside sales. It’s just sales.
As businesses reopen across the country, consumers must navigate a new reality in light of COVID-19. Where does that leave brick-and-mortar stores, and how do they get shoppers back through their doors?