MarketSource Blog

The home has become the hub of work, school, and entertainment, and with it, Americans are becoming homebodies. Spending patterns are changing, new shopping habits are being adopted, and people are approaching their decisions and days differently.

Even before COVID-19, the growth of inside sales was already underway—at a pace of 300% in the previous 10 years. It’s no longer a dichotomy of outside sales vs inside sales. It’s just sales.

As businesses reopen across the country, consumers must navigate a new reality in light of COVID-19. Where does that leave brick-and-mortar stores, and how do they get shoppers back through their doors?

Selling to business customers used to mean a lot of in-person handshaking, socializing, and relationship-building. But COVID-19 changed the way we do business—perhaps for the better.

As brick-and-mortar stores begin to reopen after state stay-at-home orders lift, those overseeing sales teams have the task of creating a welcoming and safe experience for customers. 

As businesses settle in to the next normal, they must rebuild pipelines and prepare for a return to growth. But what is the best way to do that? A good place to start is by calculating the cost of a salesperson.

Since the early days of the COVID-19 outbreak, the business landscape has changed drastically. Organizations that made rapid and significant changes to the ways in which they engage with prospects and customers have positioned themselves for continued growth through these ever-changing times and will be in a position to emerge stronger than before.

Retailers and manufacturers who rely on retail distribution must prepare themselves now to benefit from end-of-year shopping to make the most of the holiday season and recapture at least some of the revenue they lost due to the pandemic.

In 2020, a natural threat—the coronavirus—is forcing change, and the retail sector cannot escape it. But even the challenge of navigating a pandemic could open doors for many businesses.

With the COVID-19 pandemic leaving lasting effects, businesses, now more than ever, are relying on new and innovative ways to ensure business continuity.

It seems like everyone today is talking about customer experience—CX for short. What are the CX strategies that make a company stand out? What do customers want when they interact with companies?

While customers are motivated to invest in new tech, encountering issues is, unfortunately, part of the smart technology journey.