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How Business Intelligence and AI Build B2B Revenue Resilience

How Business Intelligence and AI Build B2B Revenue Resilience

by Ryan Palmore | Oct 26, 2026 | Managed Sales

Last Updated: October, 2026 The challenge for B2B sales organizations isn’t collecting more customer data. It’s knowing what to do with it. A strong business intelligence strategy turns disconnected data points into actionable insights that reveal customer needs,...
Use It or Lose It: How to Increase AI and Sales Technology Adoption Across Your Sales Team (Part 1)

Use It or Lose It: How to Increase AI and Sales Technology Adoption Across Your Sales Team (Part 1)

by Cory Rossi | Oct 19, 2026 | Sales Performance, Technology

Last Updated: October, 2026 Why Is Seller Adoption Critical to AI-Powered Sales Transformation? The rate at which your sellers adopt sales technology—or how quickly they embrace new tech tools and how deeply they integrate them into their daily selling motions—can...
The AI in Sales Revolution: Standing in the Gap

The AI in Sales Revolution: Standing in the Gap

by Steve Bonvissuto | Jul 16, 2025 | Managed Sales

To say AI sales enablement tools are transforming the B2B sales landscape is a wild understatement.  Productivity increases?   Turning huge datasets into actionable insights?  Better pipeline management and stronger forecasting potential?  Productivity...
How to Maximize Long-Tail B2B Channel Partner Revenue – Part 1

How to Maximize Long-Tail B2B Channel Partner Revenue – Part 1

by Ben Simms | May 30, 2025 | Managed Sales

It is not uncommon for 80% of your channel revenue to come from 20% of your top partners, and it’s natural to focus your resources on those larger accounts that do most of the heavy bottom-line lifting. But doing so at the expense of your long tail partners—those who...
Your Guide through a Human-Inhabited, AI-Driven B2B Sales Terrain

Your Guide through a Human-Inhabited, AI-Driven B2B Sales Terrain

by Heather Parham | May 22, 2025

What’s in store for B2B sales? AI is on everyone’s lips, but since humans will always be part of the buying and selling process, today’s sales topography reveals a much more contoured landscape. Join our experts as they help you not just navigate but dominate it. Hear...
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MarketSource, an Allegis Group company, is a sales acceleration company focused on delivering better outcomes for many of the world’s most iconic brands. We design and operationalize managed sales and customer experience solutions in B2B and B2C environments. Our solutions are purpose-built and tech-enabled to deliver measurable improvements in business outcomes.

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