Why Do My Customers Do What They Do?

Why Do My Customers Do What They Do?

Essential Analytics for Customer Success  Customer Success leaders regularly ask me how they can mature their data gathering strategies to understand not just what their customers are doing but why. I always recommend they start with building strategies to form closer...
11 Strategies to Stop Customer Churn Now

11 Strategies to Stop Customer Churn Now

Why Churn Matters It costs anywhere from five to 25 times more to acquire a new customer than to keep one, and if a customer doesn’t stick around long enough for you to recoup your customer acquisition costs, you’re doubling down on your revenue losses. And when...
Innovating at the Speed of Sales

Innovating at the Speed of Sales

Despite a pandemic, inflation, chip shortages, a burdened supply chain, and global conflicts, the market slows down for no one. And it requires constant reinvention. Many companies reinvented themselves during COVID, but not all survived.   What was the secret of...