Unsure about how your sales tech stack measures up? Want to evolve it but aren’t sure where to start? Use our Sales Tech Stack Maturity Matrix™ to find your baseline among the 6 Pillars of Maturity, visualize your ideal stack, and create a plan to level up....
2022 was yet another transformative year for the automotive industry. All the while, MarketSource has been on top of it, working closely with major OEMs, dealers, aftermarket suppliers, and more to empower them to navigate the changes so they may not just weather the...
No doubt about it—the pandemic accelerated dramatic changes in the B2B selling landscape. Buyers made radical shifts in how they interacted with sales reps and make purchase decisions. Meanwhile, the customer journey has evolved into a solidly omnichannel one. ...
2022 was a tumultuous year for B2B sellers. And we’ve stayed on top of it, working diligently with major B2B organizations to gather research and insights to help them navigate industry changes so they can flourish and prosper. We’ve gathered our most popular blogs...
85% of B2B buyers say the buyer experience is as important as the product or service. But the scramble to fight inflation, in addition to other issues such as shipping delays and labor shortages, can hamper a holistic B2B sales strategy—one that enhances customer...
