MarketSource’s VP of Omnichannel Client Services Ben Simms discusses the B2B sales landscape on Sales Chat, a podcast by MarketSource company Salelytics. Listen to the full podcast or watch a couple of highlights below. Sales Chat: Ben Simms Explores the Future of B2B...
MarketSource Shares Key Managed Sales Insights to Assure B2B Success B2B sales isn’t what it used to be. In 2023, we saw some exciting new trends emerge. Data-driven decision making is on the rise as more companies rely on AI and automation. Streamlining sales...
MarketSource Automotive Sales and Performance Insights The auto industry faced some interesting challenges during 2023. The fleet market showed signs of recovery, and inventories picked up after a slump the year before. Car buyers expressed pent-up demand, driving...
And 7 Other B2B Sales Predictions for 2024 A survey released at the recent SalesLoft Executive Summit found that many people believe there will be a recession in 2024: 60% of consumers, 48% of economists, and 83% of CEOs. Despite this view, there is reason to stay the...
For most B2B sales organizations, no matter the economic environment, customer data presents an equally great opportunity and challenge. Without an intentional data strategy that takes you beyond the numbers to a place where real, actionable customer insights live, it...