A chemical goods company struggled to create and sustain sales momentum. MarketSource was able to diagnose and remedy systemic issues blocking the client’s sales success—such as lack of structured sales processes and territory planning, an ineffective use of CRM, poor capture and analysis of key activities, limited sharing of best practices, and a lack of specialization and product knowledge among team members to help them exceed sales goals. Addressing these core issues set them up to exceed their sales goals for two straight years and consistent sales growth. Here’s their inspiring story.
