Direct Sales
The Engine Behind Your Revenue Growth.
Direct Sales Teams That Deliver.
Whether seeking net new logo growth, incremental share of wallet from existing customers, new market expansion, launching new products, or improving retention, our managed direct sales teams are the engine behind your revenue growth.
Our high-performing sales teams and experienced sales leadership become an extension of your team, uniting to help you realize unprecedented gains.
Data-Informed, Process-Optimized, Tech-Enabled Solutions
POWERED BY PEOPLE
Expert sales teams, experienced sales leadership, intentional coaching culture
Our specialized recruiters are experts at attracting and hiring top sales talent
Talent development pros ensure our teams are well-trained and stay that way
Intentional coaching culture enables us to bring out the best in our people and guide them to continued success
OPTIMIZED SALES PROCESSES
With process mapping, our Innovation team builds sales processes that are optimized to deliver the greatest opportunity for success
Continuous improvement—using our Relentless Incrementalism™ approach—ensures we evaluate, evolve, and optimize on an ongoing basis
ADVANCED TECH STACK
Industry-leading sales tech stack engineered specifically to meet your needs
Integration with your CRM or our custom Salesforce CRM
AI tools that enhance productivity
DATA-INFORMED STRATEGY + DESIGN
Unmatched data environment, advanced analytics, and an elite team of data scientists, geospatial experts, and GIS analysts inform our work.
From identification of your TAM (total addressable market) to account segmentation and precise targeting, to identifying markets; to designing optimized sales territories, to enriching contact data for better targeting, to performance tracking and sophisticated analytics and data visualization, we help you make strategic decisions based on actual customer behavior in ways others can’t.
Direct Sales Teams That Accelerate Sales, Drive Revenue, and Deliver Results
From bespoke engagements within complex sales environments to large-scale SDR teams and scaled outbound campaigns—our direct sales teams accelerate sales, drive revenue, and deliver measurable results.
Appointment Setting
Lead Generation
Lead Qualification
Pipeline Management
Full Funnel Sales
Customer Retention
Wallet Expansion
[CASE STUDY]
Global Technology Manufacturer Increases Sales and Grows Market Share
A global technology manufacturer needed to dramatically expand its share of an estimated $1.5B market. To reach their growth goals, the client needed a highly skilled, highly trained sales force. The company engaged MarketSource to deliver a right-fit sales force that could help them capture this significant untapped market potential. We deployed a team of outside and inside sales professionals, sales support representatives, business analysts, and a dedicated management team in three regional territories—all aligned with the client’s own field team—helping them meet and/or exceed their growth goals for its mid-tier reseller accounts. We consistently met or exceeded a $320 million annual quota, delivered a 13:1 average ROI on marketing programs, and lengthened the average tenure of sales professionals to five years.
FAQs
What is managed direct sales, and what does MarketSource provide?
How does MarketSource recruit and develop direct sales talent?
MarketSource employs specialized recruiters who focus exclusively on attracting and hiring top sales talent for each client program. Once onboarded, sales professionals receive training from MarketSource’s talent development team—and that training doesn’t stop at ramp. An intentional coaching culture is embedded into every program, with ongoing coaching, development, and performance management designed to bring out the best in people and sustain high performance over time.
How does MarketSource continuously improve direct sales program performance?
MarketSource applies a philosophy called Relentless Incrementalism — a structured commitment to ongoing evaluation, evolution, and optimization across every aspect of every sales program. The Innovation team uses process mapping to build optimized sales processes from the outset, then continuously refines them as performance data surfaces new opportunities. This approach ensures clients don’t just get a strong start — they get a program that improves over time.
What direct sales motions and functions does MarketSource support?
MarketSource supports the full range of direct sales functions, from top-of-funnel through close and retention. Specific capabilities include appointment setting, lead generation, lead qualification, pipeline management, full-funnel sales, customer retention, and wallet share expansion. MarketSource deploys solutions ranging from bespoke engagements within complex sales environments to large-scale SDR teams and scaled outbound campaigns—configured to match each client’s specific go-to-market needs.
How does MarketSource use data and analytics to drive direct sales performance?
MarketSource operates an advanced geospatial data environment staffed by GIS experts. Capabilities span identification of total addressable market (TAM), account segmentation, precise targeting, optimized territory design, contact data enrichment, performance tracking, and sophisticated analytics and data visualization. This data infrastructure informs every stage of program design and ongoing optimization—enabling strategic decisions grounded in actual customer behavior.
What results has MarketSource delivered for direct sales clients?
MarketSource helped a global technology manufacturer capture share of an estimated $1.5 billion market by deploying a right-fit sales force across three regional territories, fully aligned with the client’s own field team. The engagement consistently met or exceeded a $320 million annual quota, delivered a 13:1 average ROI on marketing programs, and achieved an average sales professional tenure of five years.
Need Rocket Fuel For Your Revenue Engine? We’ve Got You.