Recall
Repair Optimization and Compliance.
We Make Customer Protection Tangible and High Compliance a Reality.
Recall Specialists Guide Customers to Safety
We guide customers to confident, successful repairs.
Locate owners with recalls that manufacturers have been unable to reach
Connect and build trust with owners as people first and [car] owners second
Educate owners about the risks related to their outstanding recall
Problem-solve to overcome objections/obstacles to making the repairs
Fix them on the spot or coordinate a repair at the owner’s convenience
Problem-solve to overcome objections/obstacles to making the repairs
Fix them on the spot or coordinate a repair at the owner’s convenience
Backed by a Robust Tech Stack
GEOGRAPHIC INFORMATION SYSTEMS (GIS)
Strategic territory mapping, pinpointing primary languages
CUSTOMIZED CRM
Targeted, comprehensive outreach
UNMATCHED DATA ENVIRONMENT
Compliance tracking and reporting
Team Knocks on
7.4 Million Doors to Tackle Airbag Recall
515,000
Mobile Repairs
836,000
Total Repair Closures
Countless
Lives Saved
Team Knocks on
7.4 Million Doors to Tackle Airbag Recall
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At the Door: Auto Recall Teams Help Manufacturers Close Completion Gaps and Save Lives
A major auto manufacturer needed to achieve 100% compliance in repairing Takata airbag inflators. MarketSource deployed a multi-lingual, field-based canvassing team in less than 70 days to complete 200,000 life-saving repairs.
We Completed This Repair Just in Time
Elmore Jones put the recall notices for his 2014 Ford GT on the back burner. Our recall specialists located him and completed the repairs while he waited—just in time.
Meet Some of Our Recall Specialists
For every vehicle owner or who may give a team member a hard time, Rhonda encourages them to take a deep breath and go to at least two more addresses. She says those two extra stops will help reconfirm their conviction for making drivers and passengers of these vehicles safe from injury and possible death.
Arriving one day early for a repair appointment enabled David to save the life of a car owner in two ways on the same day.
After five years of experience, Diego has become a Takata airbag recall expert. “I was told early on in my career that hard work beats genius,” he says. “Others may have an advantage, so make sure they can’t outwork you.”
FAQs
What is MarketSource’s recall solution, and what does it do?
MarketSource’s recall solution deploys specialized field canvassing teams to locate hard-to-reach product owners, educate them about the risks associated with outstanding recalls, and guide them to completed repairs, turning manufacturer compliance obligations into tangible customer protection. Teams locate owners whom manufacturers have been unable to reach, build trust through person-first engagement, overcome objections and logistical barriers, and either complete repairs on the spot or coordinate repairs at the owner’s convenience.
How does MarketSource locate and reach owners that manufacturers have been unable to contact?
MarketSource uses a combination of GIS-powered strategic territory mapping, a customized CRM for targeted and comprehensive outreach, and an unmatched data environment for compliance tracking and reporting. GIS capabilities include pinpointing primary languages spoken in a territory, enabling MarketSource to deploy multi-lingual teams that can communicate effectively with owners across diverse communities, a critical advantage in high-density, multilingual urban markets.
Learn about MarketSource’s location intelligence capabilities →
What results has MarketSource delivered on recall campaigns?
MarketSource’s recall teams have delivered at extraordinary scale. In response to the Takata airbag recall, MarketSource canvassers knocked on 7.4 million doors, completed 515,000 mobile repairs, and achieved 836,000 total repair closures. In one specific campaign, MarketSource deployed a multi-lingual, field-based canvassing team in less than 70 days to complete 375,000 life-saving repairs for a major auto manufacturer working toward 100% compliance.
What industries and recall types do MarketSource support?
MarketSource has deep experience in automotive recall management, including large-scale, safety-critical campaigns such as the Takata airbag inflator recall—one of the largest and most complex automotive recalls in history. The model is applicable to any manufacturer facing compliance gaps with hard-to-reach or unresponsive product owners, particularly where the stakes of non-completion involve customer safety.
How does MarketSource handle owner objections and resistance to completing repairs?
MarketSource recall specialists are trained to engage owners as people first and product owners second, building genuine trust before addressing the recall. Specialists are skilled at problem-solving to overcome common objections and logistical barriers, whether that means addressing skepticism about the repair process, coordinating a repair appointment that fits the owner’s schedule, or completing mobile repairs on the spot to eliminate friction entirely. The goal is always a completed, life-saving repair—not just a contact attempt.
How quickly can MarketSource deploy a recall team?
MarketSource can deploy field-based recall canvassing teams rapidly, including multi-lingual teams in complex geographic markets. In the Takata airbag recall campaign, a full field team was deployed and operational in under 70 days. Speed to deployment is supported by MarketSource’s industry-leading talent acquisition capabilities and GIS-powered territory planning, which enable precise, efficient team placement from day one.
Our Skilled Canvassers Can Make Compliance and Protection Tangible For You and Your Customers.