Patient Engagement
A Patient-Centric Approach that Builds Trust and Loyalty.
Reducing Friction Points Along the Patient Journey.
Patients have more choices than ever. To stay competitive, medical device and pharmaceutical companies must focus on the patient experience.
We help you reduce friction points along the patient journey and create powerful patient engagement strategies that drive better health outcomes and ROI.
Solutions for Pharmaceutical and Medical Device Companies
Patient-Centric Strategies
We partner with medical device companies and manufacturers of longer-term, complex pharmaceutical therapies to build a patient-centric strategy that advances their call-to-action and patient loyalty by empowering patients to become active participants in their care
Our advisors engage patients to determine if the patient is a good candidate for treatment, our care team connects them to a referring physician, and we nurture them throughout the patient journey.
Referring Physicians
Our teams deliver education and support to patients at critical milestones in their journey, empowering them to be active participants in their own healthcare.
We work to create awareness, educate patients on the device or procedures, and penetrate and drive ROI from a complex network of referring physicians.
Treating Physicians
Through field and inside sales, we partner with manufacturers to support their strategy to onboard, nurture, and support treating physicians.
Patient Education and Empowerment
Through the patient’s channel of choice, our teams engage to educate them on the therapy, device, and physician options available so they can chart an optimal course for their treatment/care.
Connecting Patients With Right-Fit Treatments
We act as patient advocates, connecting patients with the right person who can assist them with the next step in their care journey.
From the first CTA/encounter, our dedicated teams connect patients with the resources, therapies, devices, and providers that are right for them.
Backed by Clinical Expertise
Our nurse educators, advisors, and care teams are supported by RNs, rare disease educators, and registered dietitians.
Patient-Centric Programs and Services
Our patient engagement framework ensures a positive experience for both physicians and patients throughout the care journey – connecting physicians with only qualified patients, and patients with only convenient, suitable care.
Patient-Centric Tech and Processes Optimize Patient Engagement
We leverage patients’ preferred digital platforms to connect with them where they’re most engaged.
Our tech-forward, best-in-class contact center technologies deliver a tech stack that aligns with your goals and meets your patients’ needs at every point in their care journey.
From first CTA to treatment plan, we remove friction from your patients’ journey, identify gaps, and deploy patient-centric solutions that achieve your outcomes and optimize patient engagement.
We capture real-time patient feedback as to what prevents them from moving forward in their care, yielding actionable intel that helps clients overcome barriers to realize growth and sales opportunities.
FAQs
What is MarketSource’s patient engagement solution, and who is it designed for?
Learn how MarketSource designs managed sales and engagement programs in Healthcare →
How does MarketSource support the physician network of referring and treating physicians?
MarketSource works with referring and treating physicians on behalf of medical device manufacturers, pharmaceutical companies, group purchasing organizations, and animal health companies. For referring physicians, MarketSource teams build awareness, deliver patient education and support at critical care milestones, and drive ROI from a complex network of referral relationships. For treating physicians, MarketSource deploys field and inside sales resources to onboard, nurture, and support physicians on behalf of the manufacturer—ensuring the clinical relationship is well supported and the patient pipeline is efficiently managed.
How does MarketSource use technology and data to optimize the patient journey?
MarketSource leverages patients’ preferred digital platforms and a tech-forward, best-in-class contact center technology stack to meet patients where they are. Real-time patient feedback is captured throughout the journey to identify the specific barriers preventing patients from moving forward, yielding actionable intelligence that enables clients to overcome friction points and realize growth. MarketSource also uses proprietary GIS technology to identify physicians near each patient who are likely to recommend the client’s procedure, making referrals faster, more convenient, and more effective for all stakeholders.
Learn about MarketSource’s location intelligence capabilities →
How does MarketSource engage patients across the care journey?
MarketSource engages patients in their channel of choice, educating them on available therapies, devices, and physician options so they can make informed decisions about their care. Patient advisors determine whether a patient is a good candidate for treatment, care teams connect them with the right referring physician, and dedicated support continues through the treatment journey. The goal at every stage is to empower patients to become active participants in their own healthcare rather than passive recipients of information.
What clinical expertise backs MarketSource’s patient engagement teams?
What results has MarketSource delivered for patient engagement clients?
MarketSource has helped healthcare clients increase therapy adoption, re-engage inactive patients, and improve revenue performance. In one rare disease engagement program, MarketSource achieved 3.7x the client’s patient start goal in six months, re-engaged 24% of inactive patients, and generated an 8:1 annual revenue ROI through clinician-led education and personalized patient outreach.
We Can Craft Powerful Patient Engagement Strategies That Drive Better Health Outcomes and Provide ROI.