Strategic Account Management
Intentional, Strategic.
Realize and Maximize Revenue Potential.
Behind every thriving revenue engine, you’ll find an intentional, strategic account management strategy.
Outsourcing customer account management to our managed sales teams empowers you to realize and maximize your revenue potential without detracting resources from your core business.
5 to 25X
It Costs 5 – 25X More to Acquire a New Customer Than to Keep One
Whether you want to acquire new customers, maximize your return from current customers, or boost engagement so they stick around for the long haul, we can build an account management strategy that secures your revenue goals—fast and reliably.
Cross Sells
Upsells
Expansion
Renewals
Churn Reduction
Tail Accounts
Cross Sells
Upsells
Expansion
Renewals
Churn Reduction
Tail Accounts
5 to 25X
It Costs 5 – 25X More to Acquire a New Customer Than to Keep One
Whether you want to acquire new customers, maximize your return from current customers, or boost engagement so they stick around for the long haul, we can build an account management strategy that secures your revenue goals—fast and reliably.
THE POWER OF PARTNERSHIP
Success Stories
Global Travel and Mobility Brand Gains $10 Million in Gross Profit
Leading Consumer Brand Gains 22% in New Sales Growth
Pet Wellness Products Manufacturer Gains 600 New Veterinary Accounts
Global Candy Manufacturer Grows Revenue 129% YOY in Experience Store
Data-driven engagement strategy drives customer loyalty and profitable revenue growth.
FIND OUT HOW →
Leading Consumer Brand Gains 22% in New Sales Growth
A dedicated inside sales team drives big new growth through tail accounts.
HOW THEY DID IT →
Pet Wellness Products Manufacturer Gains 600 New Veterinary Accounts
Turning a salesforce reduction into revenue growth.
HOW WE HELPED →
FAQs
What is outsourced account management, and how does MarketSource approach it?
Outsourced account management is the practice of partnering with a managed sales provider to handle customer retention, expansion, and growth on behalf of your brand. MarketSource builds dedicated account management teams that use a data-driven approach to monitor customer health, guide product adoption, drive renewals, and uncover upsell and cross-sell opportunities—all without diverting resources from your core business.
How does MarketSource use data to manage customer accounts?
What results have companies achieved with MarketSource account management?
MarketSource has delivered measurable outcomes for clients across industries, including a global travel and mobility brand that gained $10 million in gross profit, a leading consumer brand that achieved 22% new sales growth through tail account coverage, and a pet wellness manufacturer that added 600 new veterinary accounts after a salesforce reduction.
Read the full success stories:
Leading Consumer Brands Company Re-Engages Long-Tail Accounts, Drives 22% in Sales Growth →
Pet Wellness Products Manufacturer Gains 600 New Veterinary Accounts in Less Than 90 Days →
What business outcomes can outsourced account management improve?
Can MarketSource manage tail accounts that our internal team doesn’t have capacity to cover?
Yes. Tail account coverage is a common use case for MarketSource’s account management solution. Many organizations have a long tail of smaller accounts that generate meaningful revenue collectively but fall below the threshold for dedicated internal attention. MarketSource builds right-sized account management teams structured specifically to serve these accounts—recovering revenue that would otherwise be at risk.
We Can Help You Reduce Churn, Increase Retention, and Ensure Customer Loyalty.