FAQs
What is MarketSource?
MarketSource is a sales acceleration company that designs and operationalizes managed sales and customer experience solutions for B2B and B2C brands. An Allegis Group company, MarketSource designs purpose-built, tech-enabled sales programs that deliver measurable improvements in revenue, market share, and customer experience—becoming an embedded extension of a client’s sales organization rather than a traditional outsourced vendor.
What is managed sales outsourcing and how does MarketSource approach it?
Managed sales outsourcing is the practice of engaging a specialized partner to design, staff, manage, and continuously optimize a sales program on behalf of a company, transferring both the operational responsibility and the performance accountability to that partner. Unlike traditional sales outsourcing, where a vendor simply provides headcount, managed sales outsourcing treats the entire sales function as a managed service. MarketSource’s approach begins with the proprietary Define-to-Design™ process, which assesses a client’s current state and revenue goals before building a custom program engineered to deliver specific business outcomes—from net new logo growth and market expansion to customer retention and wallet share.
What is B2B sales outsourcing and when does it make sense?
B2B sales outsourcing is the practice of partnering with an external provider to handle some or all of a company’s business-to-business selling functions, including lead generation, prospecting, pipeline management, direct sales, channel sales, account management, and customer retention. It makes the most sense for companies that need to scale quickly, enter new markets, launch new products, close coverage gaps, or improve sales performance without the time and overhead cost of building and managing an internal team. MarketSource provides fully managed B2B sales outsourcing solutions across direct sales, inside sales, field sales, channel sales, and account management, all designed to integrate seamlessly with a client’s existing organization and scale as business needs evolve.
What does sales acceleration mean?
Sales acceleration is the strategy of closing the gap between the sales results a company expects and the results it is actually achieving. MarketSource accomplishes this through intelligent territory coverage, right-sourced sales teams, advanced analytics, and a proprietary program design process called Define-to-Design™, which evaluates a client’s current and desired state before building a sales program engineered to hit specific business outcomes.
What types of sales solutions does MarketSource provide?
MarketSource provides both B2B and B2C sales solutions. On the B2B side, these include direct sales, inside sales, field sales, channel sales, and account management. On the B2C side, solutions include retail sales, brand advocacy, assisted sales, customer care, experiential programs, and retail store operations, among others.
What industries does MarketSource serve?
Does MarketSource work with enterprise brands or mid-market companies?
MarketSource primarily partners with large, complex enterprise organizations—including many of the world’s most iconic consumer and B2B brands. Our managed sales model is designed to scale, making it well-suited for companies with multi-market or multi-channel sales challenges.
How does MarketSource’s managed outsourced sales model work?
What makes MarketSource different from a staffing company?
Unlike a staffing firm, MarketSource owns the entire sales program—from talent acquisition and training to performance management, analytics, and technology. Clients receive a fully managed solution with dedicated teams, including embedded Business Process Engineers, Program Managers, and specialized Practice Leads—not just headcount. The distinction matters: MarketSource is accountable for outcomes, not just coverage.
What technology does MarketSource use to manage sales programs?
How does MarketSource recruit and train sales talent?
What results has MarketSource delivered for clients?
MarketSource has helped brands across automotive, technology, telecom, retail, healthcare, insurance, financial services and other industries increase market share, maximize ROI, improve sales velocity, lift revenue and improve customer experience. Our business model is built around client success.
How does MarketSource measure and improve program performance?
MarketSource uses embedded Analytics capabilities and a philosophy called Relentless Incrementalism™—a commitment to continuous improvement that ensures clients retain a constant competitive advantage. Business Process Engineers and Analysts are embedded within each program to measure KPIs, identify gaps, and drive ongoing performance improvements in real time.
Why would a company outsource its sales team instead of hiring in-house?
Building an in-house sales team requires significant investment in recruiting infrastructure, training programs, management overhead, technology, and ramp time—with no guarantee of performance. MarketSource offers a managed alternative: a fully operational, experienced sales team that is deployed faster, managed to outcomes, and continuously optimized. For companies facing rapid growth, market expansion, or coverage gaps, the speed-to-productivity and risk mitigation advantages of a managed sales partner are substantial.
Can MarketSource supplement an existing internal sales team rather than replace it?
Yes. MarketSource is designed to integrate with and extend existing sales organizations—not displace them. Many clients use MarketSource to cover specific geographies, channels, product lines, or customer segments where internal resources are stretched, while their in-house team focuses on strategic accounts or core markets.
When is outsourcing sales right for a company?
Outsourced sales is best suited for organizations that need to scale quickly, enter new markets, optimize coverage efficiency, or improve sales performance without proportionally increasing fixed headcount costs. MarketSource’s Define-to-Design™ process is specifically structured to evaluate fit and design programs where the model will genuinely deliver results.