Brand Advocacy
+ Assisted Sales
Create Moments of Customer Magic that Convert.
Take Customers Beyond Retail Transactions.
Delight customers. Build customer loyalty. Covert more sales. Achieve revenue forecasts.
Engage More Customers.
Influence More Buyers.
Drive More Sales.
When retail associates are brand advocates, you get real results.
Our brand advocates help shape shopper perceptions.
Empowered advocates with side-by-side training and events that build brand knowledge and stoke enthusiasm.
Increased Sales Revenue + Profitability
Enhanced Brand Perception + Awareness
Better New Product Introduction (NPI) Execution
Optimal, Accurate Floorplan
[Assisted Sales]
Drive Sales and Build Enduring Brand Loyalty.
Purchase Decisions Influenced Through Engaging Customer Experiences.
Our brand experts drive sales and build enduring brand loyalty by connecting customers to your brand story. They create exceptional, memorable customer experiences and drive product sales to help you achieve your retail sales goals.
Whether you’re launching a new product or need short-term support, our dedicated assisted sales teams meet and educate shoppers right where they are, help them make informed buying decisions, and boost sales. We deliver
In-Store Customer Engagement
Product Demonstrations
Demo Day Support
Product Launch Support
Special Events
[Experiential]
Creating Unique In-Store Shopping Experiences.
Right-Fit, Brand-Aligned Delivery.
In today’s digital world, consumers crave real-life experiences—the kind they can only get in store: touching, feeling, and trying on products.
Our right-fit, brand-aligned talent delivers
Product Demonstrations
Demo Day Support
Product Launch Support
Special Events
Connections and Results
Our teams create meaningful customer connections and deliver exceptional results for brands across tens of thousands of retail locations and millions of store operations hours.
95%
Store Event Completion
27%
Close Rate Improvement
87%
Sales Lift in Covered vs. Uncovered Stores
Accessory Attachment Increase
134%
Accessory Attachment Increase
43%
Higher Average Sale Price
95%
Store Event Completion
27%
Close Rate Improvement
87%
Sales Lift in Covered vs. Uncovered Stores
134%
Accessory Attachment Increase
43%
Higher Average Sale Price
THE POWER OF PARTNERSHIP
Success Stories
Rugged Mobile Phone Case Manufacturer Grows from $20 Million to $100 Million in Three Years
Centralized Operational Support Team Enabled Rapid Restoration of Nationwide Product Outage for Mobile Phone Manufacturer
Audio Product Manufacturer Realizes 5X Higher Sales in National Retail Locations for New, High-End Electronics Product
Mesh Networking Provider Launches in New Product Category; Increases Incremental Revenue by Over 165%
National Electronics Retailer Realizes $6 Million in Smart Home Product Sales
Leading Paint Manufacturer’s Omnichannel Sales Approach Increases World’s Largest Home Improvement Retailer Basket Size
Wireless Service Provider Sells 20 Million Units, Improves Customer Acquisition Cost by 24%
Multinational Home Appliance Manufacturer Exceeds Revenue Goals and Increases Brand Awareness
National Retailer Doubles Net Promoter Score, Boosts Margin
Rugged Mobile Phone Case Manufacturer Grows from $20 Million to $100 Million in Three Years
Faced with having to acquire market share in a category dominated by a first-to-market competitor, our client increased their annual revenue from $20 million to over $100 million in three years.
HERE’S THEIR STORY →
Centralized Operational Support Team Enabled Rapid Restoration of Nationwide Product Outage for Mobile Phone Manufacturer
HERE’S HOW →
Audio Product Manufacturer Realizes 5X Higher Sales in National Retail Locations for New, High-End Electronics Product
HERE’S HOW →
Mesh Networking Provider Launches in New Product Category; Increases Incremental Revenue by Over 165%
HERE’S THEIR STORY →
National Electronics Retailer Realizes $6 Million in Smart Home Product Sales
HOW THEY DID IT →
Leading Paint Manufacturer’s Omnichannel Sales Approach Increases World’s Largest Home Improvement Retailer Basket Size
HOW THEY DID IT →
Wireless Service Provider Sells 20 Million Units, Improves Customer Acquisition Cost by 24%
HOW WE HELPED →
Multinational Home Appliance Manufacturer Exceeds Revenue Goals and Increases Brand Awareness
HOW WE HELPED →
National Retailer Doubles Net Promoter Score, Boosts Margin
HERE’S HOW →
FAQs
What is brand advocacy, and what does MarketSource provide?
Brand advocacy is the deployment of passionate, knowledgeable brand representatives into retail environments to drive sales, build brand loyalty, and create memorable customer experiences. MarketSource provides fully managed teams of brand advocates, assisted sales specialists, and experiential sales experts who operate across tens of thousands of retail locations—educating shoppers, influencing purchase decisions, training retail associates, and bringing brand stories to life in ways that convert browsers into buyers.
What is experiential in a retail environment, and how does MarketSource support it?
Experiential selling goes beyond transactional interaction—it creates immersive, hands-on moments that build brand confidence and emotional connection. In an increasingly digital world, in-store experiences that allow customers to touch, try, and interact with products are powerful drivers of purchase activity. MarketSource deploys right-fit, brand-aligned experiential teams that educate customers about products, engage them with the brand in fresh ways, and deliver in-store experiences that drive measurable sales lift.
What results has MarketSource delivered for brand advocacy and assisted sales clients?
MarketSource has delivered strong, measurable outcomes across brand advocacy, assisted sales, and experiential programs. In a specific assisted sales engagement, a national retailer saw a 300% increase in product warranty service attach rates and a 40% increase in average selling price.
What specific activities do MarketSource brand advocates perform in retail environments?
MarketSource brand advocates perform a wide range of in-store activities, including in-store customer engagement, assisted sales, product demonstrations, demo day support, product launch support, special events, and retail associate training. Whether the goal is to drive a new product introduction, improve accessory attachment rates, or build sustained brand awareness among retail sales associates, MarketSource deploys the right talent and activity mix for each client’s specific objectives.
What retail challenges does MarketSource brand advocacy solve?
MarketSource brand advocacy directly addresses the most common retail execution challenges: inconsistent brand representation on the retail floor, shortage of knowledgeable retail sales associates, associate skill gaps and lack of product knowledge, inaccurate product inventory and point-of-purchase displays, and expensive, time-consuming associate training. By deploying dedicated, brand-trained advocates into retail environments, MarketSource ensures clients’ products are accurately represented, actively sold, and compellingly positioned—regardless of retailer staffing conditions.
Just As We Do For Iconic Brands Across America, We Can Create Moments of Magic for Your Customers, Too.