How to Spin Long-Tail Customers into Gold In this series, we’re exploring the untapped potential long-tail customers offer B2B sales organizations. Part 1 exposes why long-tail customers, or those who spend below a certain revenue threshold, are hidden gems of...
Prospecting for B2B Long-Tail Customer Gold 80% of your revenue comes from 20% of your top customers, and it’s natural to focus your resources on those larger accounts that do most of the heavy bottom-line lifting. But doing so at the expense of your long-tail...
For a Digital Transformation that Sticks and Sales that Grow According to Outreach, the average seller adoption rate for sales tech is just 30%. Among other problems, low seller adoption is a major hindrance to salespeople reaching their quotas. Part 1 of our blog...
For a Digital Transformation that Sticks and Sales that Grow The rate at which your sellers adopt sales technology—or how quickly they embrace new tech tools and how deeply they integrate them into their daily selling motions—can make or break not just your revenue...
The retail landscape is enduring continual waves of change. In 2023, we saw mountains of growth in omnichannel, and frictionless shopping flowered. Staff shortages sometimes left consumers in a customer-service desert, yet social commerce began to blossom. Meanwhile,...
