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For the Love of Brands

For the Love of Brands

by Karen Salamone | Sep 6, 2024 | Customer Experience, Sales Performance, Trends

How Retailers Can Create a Crucial Emotional Connection with Consumers Branding goes beyond just a name and a logo. It encompasses the entire customer experience, from when a shopper first encounters a brand to their ongoing relationship. Brands are expected to...
5 Retail Value Strategies to Attract Price-Conscious Consumers

5 Retail Value Strategies to Attract Price-Conscious Consumers

by Karen Salamone | Aug 6, 2024 | Customer Experience, Sales Performance

At a time when many consumers are cutting back on retail spending, retailers have good reason to resort to heavy discounting to appease bargain hunters. But price reductions aren’t the only answer. Lowering prices is an effective tactic for drawing in customers, but...
3 Back-to-School Shopping Tips to Maximize Your 2024 Retail Returns

3 Back-to-School Shopping Tips to Maximize Your 2024 Retail Returns

by Karen Salamone | Jul 11, 2024 | Customer Experience, Sales Performance

If you’re a retailer, predictions for the 2024 back-to-school shopping season may put you in a good mood. Despite economic concerns about inflation (in June, prices were up 3.3% from a year ago, but the rate has begun to slow), back-to-school spending is expected not...
Use It or Lose It: Master the Art of Seller Adoption of Sales Tech (Part 2)

Use It or Lose It: Master the Art of Seller Adoption of Sales Tech (Part 2)

by Cory Rossi | Jun 25, 2024 | Sales Performance, Technology

For a Digital Transformation that Sticks and Sales that Grow According to Outreach, the average seller adoption rate for sales tech is just 30%. Among other problems, low seller adoption is a major hindrance to salespeople reaching their quotas. Part 1 of our blog...
Use It or Lose It: Master the Art of Seller Adoption of Sales Tech (Part 1)

Use It or Lose It: Master the Art of Seller Adoption of Sales Tech (Part 1)

by Steve Bonvissuto | Jun 12, 2024 | Sales Performance, Technology

For a Digital Transformation that Sticks and Sales that Grow The rate at which your sellers adopt sales technology—or how quickly they embrace new tech tools and how deeply they integrate them into their daily selling motions—can make or break not just your revenue...
Best MarketSource B2B Sales Blogs of 2023

Best MarketSource B2B Sales Blogs of 2023

by Karen Salamone | Jan 5, 2024 | Managed Sales, Sales Performance

MarketSource Shares Key Managed Sales Insights to Assure B2B Success B2B sales isn’t what it used to be. In 2023, we saw some exciting new trends emerge.   Data-driven decision making is on the rise as more companies rely on AI and automation. Streamlining sales...
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MarketSource, an Allegis Group company, is a sales acceleration company focused on delivering better outcomes for many of the world’s most iconic brands. We design and operationalize managed sales and customer experience solutions in B2B and retail environments. Our solutions are purpose-built and tech-enabled to deliver measurable improvements in business outcomes.

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