How Retailers Can Create a Crucial Emotional Connection with Consumers Branding goes beyond just a name and a logo. It encompasses the entire customer experience, from when a shopper first encounters a brand to their ongoing relationship. Brands are expected to...
At a time when many consumers are cutting back on retail spending, retailers have good reason to resort to heavy discounting to appease bargain hunters. But price reductions aren’t the only answer. Lowering prices is an effective tactic for drawing in customers, but...
If you’re a retailer, predictions for the 2024 back-to-school shopping season may put you in a good mood. Despite economic concerns about inflation (in June, prices were up 3.3% from a year ago, but the rate has begun to slow), back-to-school spending is expected not...
For a Digital Transformation that Sticks and Sales that Grow According to Outreach, the average seller adoption rate for sales tech is just 30%. Among other problems, low seller adoption is a major hindrance to salespeople reaching their quotas. Part 1 of our blog...
For a Digital Transformation that Sticks and Sales that Grow The rate at which your sellers adopt sales technology—or how quickly they embrace new tech tools and how deeply they integrate them into their daily selling motions—can make or break not just your revenue...
MarketSource Shares Key Managed Sales Insights to Assure B2B Success B2B sales isn’t what it used to be. In 2023, we saw some exciting new trends emerge. Data-driven decision making is on the rise as more companies rely on AI and automation. Streamlining sales...
