How Retailers Can Create a Crucial Emotional Connection with Consumers Branding goes beyond just a name and a logo. It encompasses the entire customer experience, from when a shopper first encounters a brand to their ongoing relationship. Brands are expected to...
MarketSource Retail Leaders Share Reflections and Predictions to Help Retailers Win Retailing in 2023 gave retail executives a lot to think about. A strong holiday season wrapped up the year with an optimistic spark; still, heading into 2024, the retail industry is...
And 7 Other B2B Sales Predictions for 2024 A survey released at the recent SalesLoft Executive Summit found that many people believe there will be a recession in 2024: 60% of consumers, 48% of economists, and 83% of CEOs. Despite this view, there is reason to stay the...
Digital Customer Engagement That Creates Lasting Customer Connection It’s time for the retail customer experience to change, yet successfully bridging the gap between online and offline retailing remains one of the key challenges in the retail industry today. It’s...
If you’re a retailer or a retail brand and you don’t have a ready answer to this question—or worse, are befuddled by the question—your customers are way ahead of you. A recent study found that 76% of consumers understand that artificial intelligence in retail is being...
With their retail purchasing power said to account for about $360 billion in disposable income, Gen Z shoppers can’t be ignored. Born between 1997 and 2012 or so, per the U.S. Census, there are some 68 million in the U.S. And while Gen Z consumers have adopted many of...
