Captivate Shoppers By Engaging Your Staff “Investing in employee experience is shown to directly improve customer experience, affirming the connection between engaged employees and business performance.” (Source) The battle for successful recruitment and retention of...
How Retailers Can Create a Crucial Emotional Connection with Consumers Branding goes beyond just a name and a logo. It encompasses the entire customer experience, from when a shopper first encounters a brand to their ongoing relationship. Brands are expected to...
At a time when many consumers are cutting back on retail spending, retailers have good reason to resort to heavy discounting to appease bargain hunters. But price reductions aren’t the only answer. Lowering prices is an effective tactic for drawing in customers, but...
If you’re a retailer, predictions for the 2024 back-to-school shopping season may put you in a good mood. Despite economic concerns about inflation (in June, prices were up 3.3% from a year ago, but the rate has begun to slow), back-to-school spending is expected not...
What’s the Percentage of Women in the Automotive Industry? Women influence 85% of car buying decisions and represent 62% of car buyers, and there are 1.4 million more women with driver’s licenses in the U.S. than men, says Forbes. Yet only 27.1% of automotive...
