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2024 saw many consumer behavior and industry shifts that impacted retailers and brands alike. We keep our finger on the pulse of the trends. In case you missed last year’s top blogs where we explore them, we rounded them up for you.  

We hope you find them useful as you embark on another year. Enjoy!   

For the Love of Brands – Your brand’s success depends on more than a name and a logo. Today’s customers want deeper brand relationships; they want to be courted. Explore the traits for becoming their BFF now. 

8 Ways to Improve the Retail Employee Experience  – The battle for successful retail recruiting and retention faces many obstacles. When you create an employee experience that addresses employee preferences, you can avoid turnover and win the battle.

5 Retail Strategies to Attract Price-Conscious Consumers  – Retailers who want to maintain a competitive advantage don’t have to resort to deep discounting to court budget-conscious consumers. Our blog can guide you on delivering the kind of value customers are really looking for.

Shoppers and Retail Associates: A Changing Relationship Frontline sales associates are the life and breath of your retail brand. If you’re not empowering your associates to prioritize customer relationships, this blog is for you.

Top 10 Retail Customer Frustrations Countdown – What can retailers do to address rising in-store shopper frustrations? Understanding customers’ most frequent complaints and addressing their pet peeves is the right place to start.

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Author: Karen Salamone

Author: Karen Salamone

Karen is Head of Marketing for MarketSource. She is a transformational B2B and B2B2C leader with a history of building marketing organizations, content teams, and demand generation centers of excellence from the ground up. She is recognized for delivering meaningful insights and fresh approaches and for earning best-in-class content, design, and multi-media awards.

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