Your Guide through Human-Inhabited, AI-Driven Terrain As we embark on a new year, what’s in store for B2B sales? AI is on everyone’s lips, but as humans will always be part of the B2B buying and selling process, today’s sales topography reveals a much more contoured...
Last year, we made some predictions about what should be on B2B revenue leaders’ radars in 2024. What did we get right? What did we miss? We checked in with our experts and rated ourselves. See how we did. Prediction: New B2B Customers Will Remain ElusiveRating:...
For a Digital Transformation that Sticks and Sales that Grow The rate at which your sellers adopt sales technology—or how quickly they embrace new tech tools and how deeply they integrate them into their daily selling motions—can make or break not just your revenue...
Despite a pandemic, inflation, chip shortages, a burdened supply chain, and global conflicts, the market slows down for no one. And it requires constant reinvention. Many companies reinvented themselves during COVID, but not all survived. What was the secret of...
Skilled B2B sellers focus on understanding buyers’ needs and where the buyer is in their journey. They understand the motivation behind those needs—what problems or challenges their product or solution can address or what opportunity it can help the buyer capitalize...
