Despite a pandemic, inflation, chip shortages, a burdened supply chain, and global conflicts, the market slows down for no one. And it requires constant reinvention. Many companies reinvented themselves during COVID, but not all survived. What was the secret of...
Skilled B2B sellers focus on understanding buyers’ needs and where the buyer is in their journey. They understand the motivation behind those needs—what problems or challenges their product or solution can address or what opportunity it can help the buyer capitalize...
How to Avoid “Shiny Object Syndrome” In an era dominated by hybrid sales models and an increasingly digital buyers’ journey, it’s tempting to look to sales technology for relief and to soothe your most acute pain points with the latest, novel systems. With an...
