Kevin Guthridge is a man of many talents. Besides his leadership skills as a MarketSource Senior Manager, he is a practicing—and performing—musician. When Kevin was about five years old, his parents checked on him in the middle of the night and found him listening to...
Captivate Shoppers By Engaging Your Staff “Investing in employee experience is shown to directly improve customer experience, affirming the connection between engaged employees and business performance.” (Source) The battle for successful recruitment and retention of...
Prospecting for B2B Long-Tail Customer Gold 80% of your revenue comes from 20% of your top customers, and it’s natural to focus your resources on those larger accounts that do most of the heavy bottom-line lifting. But doing so at the expense of your long-tail...
Retail customers are impatient. What can you do to deliver faster, better help? It is now well-established that artificial intelligence, and in particular generative AI, has the potential to transform retail operations. One of the greatest influences of AI in retail...
“Helpful sales associates are the No. 1 reason customers will shop in-store.” Source: PwC’s 2023 Global Consumer Insights Survey No longer relegated to merely shelving and pricing products and keeping aisles clean, the work of frontline retail associates now...
Holiday returns season is here. Turn it to your advantage. A higher volume of sales during the holiday season means a higher volume of holiday shopping returns. So, whether retailers like it or not, they will likely face a deluge of returned gifts. The rise of online...
