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AI: Connecting Buyers and Sellers in More Meaningful Ways

AI: Connecting Buyers and Sellers in More Meaningful Ways

by Ben Simms | Apr 22, 2026 | Managed Sales

Is the AI Hype Really Over? Navigating the New AI Frontier and Other Sales-Shaping Trends – Part 3 According to Forrester’s latest research, the AI hype is over. How can it be? And if it is, how can companies prosper on this new frontier and position themselves for...
Nailed It or Failed It? A 2025 B2B Sales Trends Reality Check

Nailed It or Failed It? A 2025 B2B Sales Trends Reality Check

by Steve Bonvissuto, AJ Olander, Ben Simms | Dec 5, 2025 | Managed Sales

Reflections from the Eyewall of the AI Hurricane ‘Tis the season! For us to check in on our last set of sales predictions. Our 2025 reality check revealed a mixed bag. We were largely on track, but we didn’t foretell the speed of AI’s evolution and immersion...
How to Maximize Long-Tail B2B Channel Partner Revenue – Part 1

How to Maximize Long-Tail B2B Channel Partner Revenue – Part 1

by Ben Simms | May 30, 2025 | Managed Sales

It is not uncommon for 80% of your channel revenue to come from 20% of your top partners, and it’s natural to focus your resources on those larger accounts that do most of the heavy bottom-line lifting. But doing so at the expense of your long tail partners—those who...
Trend Watch: B2B Sales Predictions for 2025

Trend Watch: B2B Sales Predictions for 2025

by Steve Bonvissuto, AJ Olander, Ben Simms | Dec 10, 2024 | Managed Sales

B2B Sales Trend Deep Dive Your Guide through Human-Inhabited, AI-Driven Terrain As we embark on a new year, what’s in store for B2B sales? AI is on everyone’s lips, but as humans will always be part of the B2B buying and selling process, today’s sales topography...
Nailed or Failed It? A 2024 B2B Sales Predictions Reality Check

Nailed or Failed It? A 2024 B2B Sales Predictions Reality Check

by Ben Simms, Steve Bonvissuto | Nov 12, 2024 | Managed Sales

Last year, we made some predictions about what should be on B2B revenue leaders’ radars in 2024. What did we get right? What did we miss? We checked in with our experts and rated ourselves. See how we did. Prediction: New B2B Customers Will Remain ElusiveRating:...
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MarketSource, an Allegis Group company, is a sales acceleration company focused on delivering better outcomes for many of the world’s most iconic brands. We design and operationalize managed sales and customer experience solutions in B2B and B2C environments. Our solutions are purpose-built and tech-enabled to deliver measurable improvements in business outcomes.

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