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In today’s B2B world, CEOs are beginning to see marketing strategy as a key differentiator for their business and are looking to marketing for demonstrable revenue contribution.
A recent Frost & Sullivan study showed that by 2020, omnichannel customer experience is projected to overtake price and product as a key brand differentiator.
Does your channel partner business proposition drive bias for your products and services within your channel partner community?
The 2017 Consumer Electronics Show (CES) was a really exciting place to be and served as a great preview for the tech we’ll see this year and beyond. MarketSource was in the mix to see the top trends.
You may already have the tools for creating a winning sales process, but are you using them effectively?
If you rely on B2B sales as your primary source of revenue, the only constant in 2016 for you was change. Acknowledging that transformation is constant is vital for success, but how prepared are you to capitalize on what’s to come in 2017?
MarketSource's top 10 blog posts from 2016, along with a brief summary of the content that could benefit your business in 2017.
MarketSource offers brands the "human touch” that helps customers feel confident that they’re gaining a solution to a need, not just making a purchase.
The key to attracting new customers is engaging them in a meaningful way that gets them interested in a product and company—and willing to spend money on them.
It is estimated that poor alignment between sales and marketing can cost organizations 10 percent or more of annual revenue. Learn four important steps for aligning your teams to retain those dollars.
According to a recent survey, the majority of B2B buyers actually do not prefer a face-to-face meeting and in response, more than 50 percent of B2B sales jobs are now inside sales.
Took time, did your research, landed an interview for the position you were dreaming about, now it’s time to sit back and wait for them to offer you the job. Wrong!