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How to Maximize Long-Tail B2B Channel Partner Revenue – Part 1

How to Maximize Long-Tail B2B Channel Partner Revenue – Part 1

by Ben Simms | May 30, 2025 | Managed Sales

It is not uncommon for 80% of your channel revenue to come from 20% of your top partners, and it’s natural to focus your resources on those larger accounts that do most of the heavy bottom-line lifting. But doing so at the expense of your long tail partners—those who...
Communications Provider Achieves 5 Record-Breaking Sales Quarters Within Largest Service Provider Channel Partner

Communications Provider Achieves 5 Record-Breaking Sales Quarters Within Largest Service Provider Channel Partner

by Heather Parham | Mar 25, 2024

INDUSTRYTelecommunications SOLUTIONChannel Partner Managed Sales DOWNLOAD CASE STUDY SituationAn industry leader in unified communications as a service (UCaaS) and contact center as a service (CCaaS) solutions needed a sales team to focus on mid-size customers within...
Communications and Network Provider Reverses Erosion Trend and Grows Market Share Through Channel Partners

Communications and Network Provider Reverses Erosion Trend and Grows Market Share Through Channel Partners

by Heather Parham | Mar 17, 2024

INDUSTRYTelecommunications SOLUTIONChannel Management DOWNLOAD CASE STUDY SituationAs a global provider of business collaboration and communication solutions that deliver unified communications, networking, and related services to companies of all sizes worldwide, our...
Chemical Goods Company Exceeds Sales Goals for 2 Consecutive Years

Chemical Goods Company Exceeds Sales Goals for 2 Consecutive Years

by Heather Parham | Feb 28, 2024

INDUSTRYChemical Company SOLUTIONSales Organization + Operations Strategy DOWNLOAD CASE STUDY SituationThe sales team for our client, a leading specialty chemical goods company, was struggling to meet its revenue objectives and achieve enough sales momentum to fuel...
Global Technology Manufacturer Increases Sales and Grows Market Share 

Global Technology Manufacturer Increases Sales and Grows Market Share 

by Heather Parham | Feb 27, 2024

INDUSTRYTechnology Manufacturing SOLUTIONChannel Partner Program DOWNLOAD CASE STUDY SituationOur client, a global technology manufacturer, needed additional partner support to reinforce its channel supply sales efforts and drive OEM supplies growth. They felt their...
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MarketSource, an Allegis Group company, is a sales acceleration company focused on delivering better outcomes for many of the world’s most iconic brands. We design and operationalize managed sales and customer experience solutions in B2B and retail environments. Our solutions are purpose-built and tech-enabled to deliver measurable improvements in business outcomes.

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