It is not uncommon for 80% of your channel revenue to come from 20% of your top partners, and it’s natural to focus your resources on those larger accounts that do most of the heavy bottom-line lifting. But doing so at the expense of your long tail partners—those who...
INDUSTRYTelecommunications SOLUTIONChannel Partner Managed Sales DOWNLOAD CASE STUDY SituationAn industry leader in unified communications as a service (UCaaS) and contact center as a service (CCaaS) solutions needed a sales team to focus on mid-size customers within...
INDUSTRYTelecommunications SOLUTIONChannel Management DOWNLOAD CASE STUDY SituationAs a global provider of business collaboration and communication solutions that deliver unified communications, networking, and related services to companies of all sizes worldwide, our...
INDUSTRYChemical Company SOLUTIONSales Organization + Operations Strategy DOWNLOAD CASE STUDY SituationThe sales team for our client, a leading specialty chemical goods company, was struggling to meet its revenue objectives and achieve enough sales momentum to fuel...
INDUSTRYTechnology Manufacturing SOLUTIONChannel Partner Program DOWNLOAD CASE STUDY SituationOur client, a global technology manufacturer, needed additional partner support to reinforce its channel supply sales efforts and drive OEM supplies growth. They felt their...
