by Melissa Lopez | Feb 22, 2017 | Uncategorized
For most of my career, the discipline of marketing was viewed and treated as a cost center. I was given a budget and tasked with promoting the company and its products or services. When it came to discussing revenue and results, marketing wasn’t part of the...
by Melissa Lopez | Dec 15, 2016 | Uncategorized
Misalignment between sales and marketing is a troubling challenge for B2B organizations. Fractured relationships, lost leads and sales, inefficient processes, and lowered revenues are far too familiar for these groups. According to a report from Demand Gen Reports,...
