For most of my career, the discipline of marketing was viewed and treated as a cost center. I was given a budget and tasked with promoting the company and its products or services. When it came to discussing revenue and results, marketing wasn’t part of the...
Misalignment between sales and marketing is a troubling challenge for B2B organizations. Fractured relationships, lost leads and sales, inefficient processes, and lowered revenues are far too familiar for these groups. According to a report from Demand Gen Reports,...
