What Any Brand or Retailer Can Learn from Luxury Retail Selling You may think selling a $12,000 Rolex watch requires different skills than selling more common retail goods. Yes, while there may be some variances—based in part on the distinctive demographic profiles of...
Last year, we made some predictions about what should be on B2B revenue leaders’ radars in 2024. What did we get right? What did we miss? We checked in with our experts and rated ourselves. See how we did. Prediction: New B2B Customers Will Remain ElusiveRating:...
Captivate Shoppers By Engaging Your Staff “Investing in employee experience is shown to directly improve customer experience, affirming the connection between engaged employees and business performance.” (Source) The battle for successful recruitment and retention of...
How Retailers Can Create a Crucial Emotional Connection with Consumers Branding goes beyond just a name and a logo. It encompasses the entire customer experience, from when a shopper first encounters a brand to their ongoing relationship. Brands are expected to...
At a time when many consumers are cutting back on retail spending, retailers have good reason to resort to heavy discounting to appease bargain hunters. But price reductions aren’t the only answer. Lowering prices is an effective tactic for drawing in customers, but...
