The retail landscape is enduring continual waves of change. In 2023, we saw mountains of growth in omnichannel, and frictionless shopping flowered. Staff shortages sometimes left consumers in a customer-service desert, yet social commerce began to blossom. Meanwhile, economic uncertainty motivated retailers and brands to plant new seeds of inspiration in their sales strategies to rejuvenate the customer experience.
Our most popular retail blogs from the past year covered all this and more. Enjoy!
The Future of Customer Engagement is Virtual – Enlightened retailers and brands recognize that traditional routes to successful sales, customer engagement, and customer retention are no longer satisfactory. And they are embracing these behavioral shifts with great gusto.
Retail Predictions for 2023 – Despite a topsy-turvy year plagued by unpredictable labor supply, supply chain delays, and consumer price sensitivity, in-store shopping remained popular. Here’s a roundup of the top trend forecasts.
Getting Mixed Messages from Customers? – What motivates your customers? How can you delight them and strengthen their reasons to purchase? Seemingly contradictory consumer behaviors – demand for convenient self-services alongside desires for personal interactions — make it a challenge to find solutions. This blog sorts it all out for you.
The QR Code Revival – Those mysterious squares of swirled pixels are experiencing a revival that’s transforming how customers browse, shop, share data, discover product information, and interact with brands and associates. Explore ways that QR codes can accelerate retail sales and improve the customer experience.
Hyper-Personalizing the Customer Experience – Ordinary personalization measures don’t cut it anymore with customers. If you’re aiming to establish meaningful, long-term relationships with customers and build loyalty, you need to understand the tenets of hyper-personalization. Apply them correctly, and you’ve set the stage for boosting your retail sales power.
Author: Karen Salamone
Karen is Head of Marketing for MarketSource. She is a transformational B2B and B2B2C leader with a history of building marketing organizations, content teams, and demand generation centers of excellence from the ground up. She is recognized for delivering meaningful insights and fresh approaches and for earning best-in-class content, design, and multi-media awards.
