How Retailers Can Create a Crucial Emotional Connection with Consumers Branding goes beyond just a name and a logo. It encompasses the entire customer experience, from when a shopper first encounters a brand to their ongoing relationship. Brands are expected to...
At a time when many consumers are cutting back on retail spending, retailers have good reason to resort to heavy discounting to appease bargain hunters. But price reductions aren’t the only answer. Lowering prices is an effective tactic for drawing in customers, but...
If you’re a retailer, predictions for the 2024 back-to-school shopping season may put you in a good mood. Despite economic concerns about inflation (in June, prices were up 3.3% from a year ago, but the rate has begun to slow), back-to-school spending is expected not...
Want to know what’s happening with back-to-school 2024 shopping? Steve Wilson, an on-the-ground MarketSource retail expert, rounds up the latest predictions and advice to help retailers maximize the momentum of the...
Retail customers are impatient. What can you do to deliver faster, better help? It is now well-established that artificial intelligence, and in particular generative AI, has the potential to transform retail operations. One of the greatest influences of AI in retail...
