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Believe it or not, it’s already time to start looking at a strategy that will help your brand cut through the noise and boost profits this Black Friday and holiday season. If brand advocacy through assisted sales isn’t part of your holiday sales strategy, it should be.
By segmenting data and uncovering correlations of both strong and weak performances, you can uncover a gold mine of information on your channel partners.
Knowing what Prime Day is capable of, retailers need to jump on planning for 2017’s back-to-school season now. Here are six ways to compete with Prime Day 2017.
Sales leaders of this generation are shifting away from independent reps or agent models to a dedicated team who prioritizes the interests of the business first.
Supporting your retail partner with these five points will help you optimize your coverage and increase your speed to market and sell more, faster.
Entering new markets with a new sales team is a daunting task. When do you reach out for help? What's the best sales approach?
Born after 1996, Generation Z already represents $44 billion in discretionary spending and are an interesting blend of the traditional and the nonconformist. Steve Wilson explains the key characteristics that make up Gen Z and how brand marketing and retail will need to shift to appeal to them.
Cold calling might have a bad reputation, but there are ways to be successful during this early stage of the sales process.
In retail, the customer engagement process is even more critical today to close the deal on a purchase. That’s why personalized sales solutions are crucial to your bottom line.
Compiling comprehensive data from internal and external resources provides an opportunity to maximize conversion rates, grow new markets, launch new products, and leverage your marketing dollars.
Studies show that in the age of webrooming, brick and mortar home improvement retail is still relevant and needs better customer service to drive sales.
In today’s B2B world, CEOs are beginning to see marketing strategy as a key differentiator for their business and are looking to marketing for demonstrable revenue contribution.