Consumers everywhere are growing accustomed to the convenience of home delivery. The pandemic accelerated the trend, sparking a “come-to-you” economy, led by the likes of Amazon and DoorDash. Now, many industries are sorting out how to accommodate consumer demand with...
The dramatic changes in consumer habits and shopping behaviors wrought by the pandemic are still evolving. But one thing is certain, and that is the reality that many of these changes are permanent. Enlightened retailers and brands recognize that traditional routes to...
Well before they even set foot in the showroom, customers are interacting with your brand and inventory, and many are likely even to have made the bulk of their buying decision. Dealers are starting to pay attention, because in the absence of convenient access to the...
Sales leaders have to be ready for anything. They also have revenue goals to meet, no matter the environment. The pandemic caused many B2B companies to toss out long-held beliefs about how best to approach customers and grow revenue. And as sales cycles began to morph...
